Mumbai: GOQii, the smart preventive healthcare company has joined hands with Bollywood’s superstar and health icon Akshay Kumar to make India healthy.
The multi-year long term association with Akshay Kumar will have him endorse brand GOQii and also come on board as a strategic advisor to GOQii. The association of GOQii and Kumar is just perfect as he resonates with GOQii’s philosophy of making a permanent shift to a healthier lifestyle with a focus on preventive health.
As part of this association, Akshay Kumar will host one of the biggest health education initiative called the ‘India Health Quiz’ on GOQii Play, the exclusive health and fitness live OTT platform. Given his passion for health, Kumar will be conducting live coaching sessions on GOQii Play.
Akshay Kumar’s mantra is ‘health matters the most.’ He has always followed a fitness regimen. Despite his hectic schedule, he does not miss out on his workouts. He believes in the concept of early to bed and early to rise. He has been involved with lots of social causes and also done films that have had a greater social impact such as Padman, Toilet: Ek Prem Katha. He has also been involved with Road Safety, Anti-Smoking drives and Welfare of the Armed Forces. His passion for health and fitness will help this association with GOQii to create a bigger impact on the health front across India.
On his association with GOQii Mr Akshay Kumar said, “ I believe in the GOQii preventive health ecosystem & and am proud to be associated with such a passionate team. Health is not a short term goal and can be achieved by adopting a healthy lifestyle. I along with the team of leading GOQii Coaches will be working to making 130 cr Indians healthy ”
“We are extremely happy to have Akshay Kumar as part of our GOQii Family. He personifies the values that GOQii stands for and is a living example of what we advocate–Exercise, Eat healthy and rest well. GOQii is committed to making the world a healthy and happy place, with Akshay Kumar we will get there soon”, said Vishal Gondal, Founder & CEO, GOQii
GOQii recently concluded one of India’s biggest health initiative called India Steps Challenge which set a bold and new benchmark for India clocking an average daily step count of 9,391 steps beating Stanford’s research by a neat 118%. The company announced this at the successful completion of the GOQii India Steps Challenge – a first-of-its-kind 100-day nationwide challenge with an aim to encourage Indians to walk more and make India active and healthy.