Delhi-NCR : Shiny race track, burning tyres, the best automobiles and edgy racing action, if this is what sets your heart racing then you have a brand new channel ‘The Sound of Horsepower’ delivering the perfect content. The voice of the channel is primarily devoted to showcasing motorsports themed content.
To give the audiences a taste of what is to be expected, GoQuest Digital Studios, in association with Motul and Throttle97, developed a show featuring 14 passionate drivers, who raced their mean machines at the majestic Buddh International Circuit in Greater Noida to notch up the best lap record. The sleek supercars, their passionate owners and the anticipation of seeing these beasts being pushed to the limits kept the circuit abuzz with excitement, giving ‘The Sound of Horsepower’ a perfect flag-off. Throttle97 is a private club of more than 100 sportscars owners who love to test their cars on different road surfaces across the country.
Commenting on the channel, Preetam Goswami, Marketing Head, Motul India said, “The Sound of Horsepower is the ideal platform to develop sizeable viewership on motorsports in India. It promises to bring the best of action from the world of racing through shows with high quality production, an exciting narrative and incorporating other elements that appeal to the new Indian sensibilities. Moreover, it is also the perfect way to launch brand Motul in India, by associating with a platform devoted to showcasing the best from the world of automobiles. “
About the event at the Buddh International Circuit, Preetam further added, “Witnessing these supercars move away from the drudgery of Delhi-NCR traffic to truly express them on the BIC was a breathtaking experience. Additionally, the quality, applicability and promise of Motul’s products for a superior performance were on full display as the cars in the competition used them. Kudos to the GoQuest Digital Studios team for capturing every bit of the on-track action and expressing it through the show! As it continues to develop more such content, we are certain that ‘The Sound of Horsepower’ will contribute immensely to develop and nurture the cult of motorsports enthusiasts in India.”
Darshan Bhatt, Director and Business Head, GQDS explained the grand vision behind ‘The Sound of Horsepower’. He said, “With an iconic brand such as Motul on board and making its foray into the Indian market, we thought it was the right time to build on our experience with developing motorsports content to start a range of shows that will provide the ultimate high to motorsports fans in the country. The 14-supercar event at the BIC marks just the beginning of this vision. Our vision is to make ‘The Sound of Horsepower’ a brand synonymous with content to show how motorsports & sports can deeply influence societies around the world. Currently, the aim is to make the obsession with racing reach a fever pitch in India through high quality dedicated content.”
As the action at the BIC intensified, so did the intensity with which the supercar owners pushed their beasts. At the end, the Porsche 911 Turbo S driven by Siddhart Desai of Mumbai (Throttle97 Club) clocked the 6th fastest lap record ever at BIC! The contest has set the tone for things to come, establishing ‘The Sound of Horsepower’ as India’s premier destination for the best motorsports content.
To watch the mini-series, click here: