Mumbai: The Ministry of Information and Broadcasting has issued a critical advisory to OTT platforms regarding the portrayal of narcotic drugs and psychotropic substances in streaming content. This move comes as concerns rise over the glamorization and inadvertent promotion of drug misuse in digital media, which could significantly influence young and impressionable viewers.
The advisory, citing provisions under the IT Rules, 2021 and the Narcotic Drugs and Psychotropic Substances (NDPS) Act, 1985, underscores the responsibility of OTT platforms to ensure compliance with legal standards. The ministry warned that promoting or glamorizing drug consumption may amount to abetment, punishable under the NDPS Act.
Key Guidelines for OTT Platforms:
- Content Classification: Content involving drug misuse, smoking, alcohol, or other imitable behaviour must receive higher classification categories.
- Due Diligence: Platforms must avoid presenting drug use as “fashionable” or “acceptable” and include appropriate warnings, disclaimers, and content classifications.
- Public Health Messaging: OTT platforms are encouraged to incorporate public health messages about the dangers of drug misuse and support CSR initiatives that raise awareness of its adverse impacts.
The ministry emphasized that non-compliance could invite regulatory scrutiny under the IT Act, 2000, and NDPS Act, 1985.
By issuing this advisory, the government has urged OTT platforms to voluntarily align their content policies with social responsibility, ensuring a safer and more informed digital environment for audiences across India.
