Mumbai: Nielsen’s Gracenote, the company powering consumer entertainment search and discovery experiences, has announced the appointment of adtech veteran Bill Condon as its first Head of Advertising Sales. The strategic hire marks a key milestone in Gracenote’s expanding focus on connected TV (CTV) advertising and monetisation.
In his new role, Condon will be responsible for driving revenue growth across Gracenote’s rapidly scaling advertising business, with a particular emphasis on accelerating adoption of its Content Connect CTV advertising platform.
Launched in December 2025, Content Connect integrates Gracenote’s content intelligence into streaming video workflows, addressing the growing complexity of a fragmented streaming ecosystem. Built on Gracenote’s proprietary Content ID Graph—leveraging entertainment metadata and TMS IDs already embedded across the CTV landscape—the platform enables program-level ad targeting, brand suitability controls, and enhanced transparency for advertisers. For publishers, it opens up new opportunities to package and monetise inventory based on content quality and context.
Condon brings over 20 years of experience across both the demand and supply sides of digital advertising. Most recently, he served as Vice President of Enterprise Sales and Partnerships at Xumo, where he played a key role in scaling free ad-supported streaming TV (FAST) channel technology and driving monetisation across major CTV platforms. His career also includes senior leadership roles at The Walt Disney Company, Tremor Video, Yahoo, AOL, and PointRoll.
Commenting on the appointment, Ryan Moore, Chief Business Officer at Gracenote, said, “This new role reflects the forward momentum of Gracenote’s advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations. Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”
Speaking on his new role, Bill Condon said, “CTV advertising has reached an inflection point where scale and signal quality must advance together. Across ad buying and selling, there is a growing interest in harmonizing content-level signals with audience-based approaches, yet visibility into the programming ads run in hasn’t kept pace. I’m excited to join Gracenote as we bring context into CTV transactions and make it actionable at the show level.”
Gracenote’s advertising solutions help brands go beyond audience-based targeting by focusing on what consumers are watching, not just who they are. By organising program-level data within a structured taxonomy, Gracenote enables advertisers and publishers to unlock the full potential of contextually targeted CTV advertising and drive stronger business outcomes.
