• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, March 7, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Grapes Digital launches new campaign for VLCC; leverages new feature on the latest Apple phones – Animoji   

by Editorial
November 5, 2018
in Brand Stories, Featured
2 min read
Grapes Digital launches new campaign for VLCC; leverages new feature on the latest Apple phones - Animoji   

Share Share ShareShare

New Delhi : With the beauty and skin care category hugely cluttered in the Indian sub-continent, VLCC, along with Grapes Digital have launched a campaign leveraging a brand new feature on the latest Apple phones – the Animoji.

The festive season is a particularly busy time for marketers, when almost any conversation finds it difficult to drive recall. However hard they try, cutting ice with the consumer always becomes a challenge.

Shradha Agarwal
Shradha Agarwal

To address this challenge, the campaign has Shiny Aunty and Chaddaji, two very quirky characters, created by Grapes Digital, the creative agency for VLCC. By narrating stories and creating product usage contexts, these characters not only win the heart of the consumer, but also managed to create an Industry first innovation.

Link – https://www.facebook.com/vlccpersonalcare/videos/554165761688080/

Speaking on the innovation, Shradha Agarwal, COO of Grapes Digital, said, “Our agency solutions have always been founded on the pillars of creativity, innovation and technology.

Ajeet Bawa
Ajeet Bawa

The Animoji innovation has managed to disrupt the category and stand-out strongly in the cluttered Diwali space making us the first brand to use it. Going forward, we will continue working towards creating more such innovations and conversations for the brand.”

Pleased with the innovation, Ajeet Bawa, Digital Head, VLCC Personal Care, said, “Grapes has always led the game in terms of using innovative approaches to digital advertising. The current Animoji campaign only reinstates the trust that we have in them. We look forward to continued creativity and innovation From their stable for our brands.”

 

 

Tags: Ajeet BawaAnimojiCOO of Grapes DigitalDigital HeadGrapes Digitallatest Apple phonesShradha AgarwalVLCCVLCC Personal Care

Related Posts

CavinKare’s CK Ranganathan named Chairman of CII Southern Region
Advertising

CavinKare’s CK Ranganathan named Chairman of CII Southern Region

by Editorial
March 7, 2021
0

CavinKare's Chairman & Managing Director, CK Ranganathan has been elected as Chairman of CII Southern region for the year 2021-22...

Read more
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV
Featured

SUN TV Network announces ‘Evaru Meelo Koteeswarulu’ on Gemini TV

by Editorial
March 7, 2021
0

Hyderabad: As a part of its 26th-year celebrations, Gemini TV, SUN TV Network’s Telugu GEC Channel is all set to...

Read more
Please login to join discussion
We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

March 6, 2021
I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

March 5, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021

Subscribe to Newsletters

Trending

MG George, Muthoot Group Chairman
Featured

MG George, Muthoot Group Chairman passes away

by Editorial
March 6, 2021
0

The chairman of Muthoot Group, MG George Muthoot, passed away on Friday at 72 in New Delhi. George was the...

R. Bangla to go LIVE from tomorrow, 7th March 2021at 8 am

R. Bangla goes LIVE today, 7th March 2021 at 8 am

March 7, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
From breaking stereotypes campaigns to Social media Initiatives: Brands Celebrate Women’s Day in a grand manner

From breaking stereotypes campaigns to Social media Initiatives: Brands Celebrate Women’s Day in a grand manner

March 6, 2021
Traditional matchmaking continues to pressurize women to hurry; Shaadi cares unveils #TakeThePressureOff campaign

Shaadi Cares urges everyone to #TakeThePressureOff women with a digital campaign

March 6, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In