New Delhi: In a bid to encourage mothers to reboot their careers and get back to the work this mother’s day, Great Learning, India’s leading EdTech company for professional education today announced the launch of the second edition of #HerFreshStart campaign. As a part of this initiative, the company will offer a scholarship of up to 50% to selected mothers who can enroll for their choice of career-critical programs like Data Science, Business Analytics, Machine Learning, Artificial Intelligence, Cloud Computing, Software Engineering for Data Science, Blockchain, IOT, Management, and Digital Marketing.
According to a report by KPMG, 58% of women feel less confident about getting back to work after pregnancy. The long gap that starts 2-3 months before delivery and lasts till 6 months or more after the delivery, takes its toll. This initiative by Great Learning aims to help mothers on a career break regain confidence in their professional abilities through upskilling. Great Learning is inviting people to nominate mothers (Mothers who have taken a break after motherhood and are struggling to get back to work) in their circle to comment on our posts on LinkedIn, Twitter, Facebook, and Instagram with #HerFreshStart and tag Great Learning. The nominees can then submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. People can nominate deserving mothers for #HerFreshStart between May 6 and May 10, by visiting Great Learning’s social media channels Linkedin, Twitter, Facebook, and Instagram. Mothers can also self-nominate themselves.
Aparna Mahesh, Chief Marketing Officer, Great Learning said, “As a working mother myself, I am well versed with the challenges and responsibilities of wearing two hats. While motherhood is a journey, so is one’s career. At Great Learning, one of our many endeavors is to enable new moms to take charge of their careers and continue to achieve greater heights professionally. Through this campaign, we aim to do just that by providing an opportunity for mothers to resume their careers by helping them hone their skills. Upskilling will enable mothers who are looking at re-starting their career as opportunities continue to open up in fields like analytics, AI, Digital Marketing and Cloud Computing, and more.”
In the first edition of #HerFreshStart campaign that was launched last year amidst the onset of the pandemic, Great Learning received applications from over 200 mothers out of which 5 mothers were provided scholarships to upskill by enrolling them in programs by reputed institutes to reboot their careers.