Mumbai: In a strategic push to enhance urban brand engagement, Greenply Industries Limited has acquired the naming rights for the Lower Oshiwara Metro Station on Mumbai’s Yellow Line 2A. This initiative is undertaken in collaboration with the Maha Mumbai Metro Operation Corporation Ltd. (MMMOCL) and Signpost India Limited.
The newly branded metro station—located in the high-traffic Andheri suburb—is a significant step in Greenply’s broader marketing strategy, leveraging transit media to build deeper consumer connections. With metro ridership rising steadily across Indian cities, industry studies suggest that high-dwell environments like stations and transport hubs are increasingly effective platforms for sustained brand engagement.
Greenply’s decision to integrate its brand into Mumbai’s urban mobility infrastructure reflects its focus on maintaining visibility through the entire consumer decision journey—particularly relevant in the interior materials category, where buying cycles are long and driven by trust and familiarity.
This move follows Greenply’s previous innovative efforts in the out-of-home (OOH) space. Notably, the company rolled out ‘Zero Emission’ bus shelters in Delhi, built with its eco-conscious plywood and equipped with real-time air quality monitors and plant-based air purification systems. These shelters blended functionality with sustainability and branding impact.
Commenting on the new initiative, Yatnesh Pandey, Vice President – Marketing at Greenply, said, “At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation.”
Shripad Ashtekar, Managing Director of Signpost India Ltd., added, “Signpost India is dedicated to providing brands with impactful out-of-home solutions. This initiative with Greenply demonstrates the significant value that strategic naming rights can deliver in enhancing brand visibility and recall.”
