Mumbai : Grey has hired 20-year advertising veteran Leroy Alvares to head up digital services in India.
Alvares calls time on almost two and a half years running Rediffusion Y&R Digital to take the job of president, Grey Digital.
He will be based in Mumbai and will report to Sunil Lulla, chairman and MD of Grey Group India.
Grey has not responded to Mumbrella’s questions about who Alvares is replacing, or if the role is newly created.
In a press release on the appointment, Lulla said: “While Grey has significantly integrated its practices across its offices in India, there is still an enormous opportunity to leverage on Leroy’s skills in the digital domain to ‘New & Next’ oriented services. Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking.”
“His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients. His core focus is to accelerate Grey’s already well-established digital capabilities across India. I know with Leroy at the helm, the Grey Digital footprint will only get stronger.”
Before joining Rediffusion Y&R in 2013, Alvares worked at Sudler & Hennessey India, also as president. He was with iContact and Ogilvy India before he joined Tribal DDB as country head in 2006.