GREY group India has announced the appointment of Ankit Mathur as the Group Creative Director. Mathur will be based in Mumbai and will report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.
Mathur brings with him over 11 years of experience in delivering creative work for brands like Uber, Jeep, NIVEA, Spotify, Flipkart, Frooti, and Jio to name a few. His last stint was with Dentsu Webchutney as a Creative Director. He has also worked with agencies like Digitas and McCann group on a wide spectrum of brands.
“We’ve been walking the talk on hybrid creative solutions for a while now and demonstrating how the future agency is one where diverse skillsets come together and create ideas for a digital-first world. Mathur has a great blend of strategic prowess, creative purpose and craft to add to the amazing mash-up of talent we have at GREY. He’s totally ready to make some deep dents in the creative universe and he’s found just the right place!”, said, Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.
On joining GREY group, Mathur, said, “The kid inside of me is very proud to share the corridor with people whose work inspired me to join advertising. I see Grey and my goals converge at a simple point – create work that lasts and build platforms for brands that give great opportunities to connect with the audiences in meaningful and delightful ways.”
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