Mumbai: GroupM, WPP’s media investment group, in partnership with Forbes India, has announced the third edition of the Top 100 Digital Stars List for 2024. The list, curated by GroupM’s influencer and content marketing solution The Goat Agency, showcases the most influential digital personalities in India across various industries.
This year’s list has expanded its selection criteria to include all creators, regardless of verified or non-verified status, recognizing the valuable contributions of genuine creators in shaping the digital landscape. Comedy creators dominate the list, followed closely by creators in tech, travel, and photography categories.
“The Top 100 Digital Stars List for 2024 celebrates the diverse and dynamic voices shaping India’s digital landscape,” said Kunal Sawant, Business Head, Goat, GroupM India. “By expanding our criteria, we are ensuring a more inclusive and data-driven approach, highlighting the true impact of these digital stars.”
The list was compiled using a multi-step approach, evaluating engagement rates, follower counts, and key metrics such as reach, engagement, impressions, and follower numbers. Goat’s proprietary scoring algorithm was used to rank creators within related categories.
“The third edition of The Top 100 Digital Stars presents a carefully curated, data-driven selection of India’s most influential digital personalities,” said Ashwin Padmanabhan, Chief Operating Officer, GroupM South Asia. “Our aim is to ensure all creators have a role in shaping the digital landscape and receive the recognition they deserve.”
Brian Carvalho, Editor, Forbes India said, “Now in its third edition, the Forbes India-Goat study recognises and ranks digital creators who dish out their appealing wares across Instagram, YouTube and Facebook.”
