Mumbai: Heinz Tomato Ketchup, the no. 1 ketchup brand in the world launched its latest advertising campaign in India which focusses on its biggest differentiating factor – of being a 100% natural product. The intent of the campaign is to educate the consumers on the product’s USP, that it does not contain any artificial preservatives, colors, flavors or any added starch.
According to Kraft Heinz India, “Consumers are becoming increasingly health conscious and aware about what products they consume, what ingredients are used to make the product and how they are manufactured. At Heinz, we provide our consumers with a 100% natural product that is completely free of any artificial preservatives, colours, flavours or any added starch; making it not only superior in taste but also health.”
Heinz Tomato Ketchup is the leading ketchup brand in majority of the countries across the globe including USA, UK, Russia, France, Germany, UAE, Egypt, Canada and many others. Heinz was at the forefront of exploring natural preservation, and in 1906 was first to launch a Ketchup free from artificial preservatives. Made from the firmest, juiciest, freshest tomatoes, every tomato in every bottle of Heinz® Ketchup comes from Heinz seeds and is grown by farmers we know and trust.
The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc.