New Delhi: GSK Consumer Healthcare has kicked off its coolest marketing gig to give out the real-life experience of its brand new preposition of Eno Cooling. ENO, known for providing fast and effective relief from acidity, now adds a new benefit led range to its portfolio with the launch of ENO Cooling – first of its kind offering in the powder format that delivers both benefits – fast relief & cooling sensation.
In this visually entertaining execution for “ENO Cooling freeze-off”, an interactive video billboard equipped with cameras is placed at a high footfall area to create a memorable live Augmented Reality experience. The cameras record and live-stream the real-time footage on the billboards while the sensors register the participant’s presence and overlay ENO cooling’s AR visuals on the video footage, their surroundings will transform into a fiery wasteland as they are caught in a battle between a Chilli and ENO Cooling. The fun, visually engaging AR experience is intended to communicate “Fast cooling relief from acidity” with ENO Cooling.
To maximise reach across India, the AR video billboard is travelling across 5 different cities: Mumbai, Bangalore, Kolkata, Delhi NCR and Chennai. The activation is currently running in Kolkata and will soon visit Delhi, & Chennai.