Mumbai: Following the recent announcement of curated global streaming service, MUBI’s expansion into South-East Asia, Guneet Monga joins MUBI as Content Advisor for MUBI India as it expands its operations in the region. Times Bridge and MUBI announced a strategic investment and partnership last year.
Guneet is an Oscar-winning Executive producer and Bafta-nominated producer, having won an Academy Award for her short film Period. End of Sentence, and has to her credit films including the smash hits like The Lunchbox and Gangs of Wasseypur.
At MUBI India, Monga will take on the position of Content Advisor and take forward the overall programming and acquisitions strategy for MUBI India. She brings with her a wealth of experience within the Indian film industry that will help define the content profile.
Efe Cakarel, Founder and CEO of MUBI has said: “We bring great cinema to audiences across the globe, and in recent years have localized our service to cater to film lovers in more countries and more languages than ever before. With our upcoming launch in India, following our recent Malaysia launch, we are thrilled to expand our value proposition with the introduction of bespoke channels to showcase content from across the region, appeal to local tastes, and champion the work of local filmmakers.”
Guneet Monga, film producer said: “I’ve been a fan of MUBI for many years now. To see a new curated film everyday through my own little window to the world of cinema, has brought me unparalleled joy. And now, as the MUBI India content strategy consultant, I am thrilled to be a part of the Times Bridge – MUBI partnership, and share with the Indian audiences the delight that this platform can be. Looking forward to bringing movies from across languages and film industries to MUBI India and watching them with the rest of the country. I will, alongside this wonderful opportunity, continue to produce movies and build my company, Sikhya entertainment.”
Viral Jani, Sr. Vice President, Investment at Times Bridge said: “As part of our India playbook for MUBI, we want to build a strong connection with the Indian content ecosystem and drive strategic partnerships for wider distribution. We are excited to have Guneet on board to advise on content strategy & acquisition for MUBI India. We look forward to jointly working on localising the MUBI experience for India to bring curated high quality movie consumption experience to viewers.”
After the strategic partnership and investment by Times Bridge in January last year, MUBI CEO Efe Cakarel met with leading Indian film industry names during the 2018 Mumbai Film Festival (MAMI) kick-starting important conversations in the region. As part of Times Bridge’s investment in MUBI, they will also be providing the company with local market expertise, talent outreach and access to commercial and festival partnerships.
MUBI recently announced that it is expanding into South-East Asia, with offices now open in Kuala Lumpur running a localised service for the platform, and further plans to launch across more territories in the fast-developing region.
By the end of the year, MUBI India will host a channel dedicated to curated Indian cinema as part of its offering to audiences here.
