Mumbai: Radio City has launched a new brand campaign titled “Mar Gaye Maarne Wale” as it celebrates 25 years of operations, reaffirming the continued relevance and impact of radio in India’s evolving media landscape.
Timed to coincide with the network’s silver jubilee, the campaign serves as a tribute to radio’s resilience while responding to longstanding predictions about the medium’s decline. Launched on July 3, the initiative will unfold over 25 consecutive days, highlighting 25 real-life stories that showcase radio’s role in informing, entertaining, mobilising communities and creating meaningful human connections.
The campaign features a blend of on-air storytelling, RJ conversations, listener testimonials, specially produced promos and an original campaign anthem. Each day, Radio City will present one story illustrating how the medium has positively impacted individuals and communities—from reuniting families and driving social initiatives to supporting relief efforts during crises and creating memorable shared experiences.
Commenting on the campaign, Abe Thomas, CEO, Radio City, said, “Twenty-five years ago, Radio City set out to redefine private radio in India. Today, we celebrate not just a milestone, but the incredible relationship we’ve built with millions of listeners. ‘Mar Gaye Maarne Wale’ is our unapologetic response to every assumption that radio has lost its place. Radio has consistently evolved with changing audiences, embraced innovation, and remained deeply rooted in local communities. These 25 stories are a reminder that while technology changes, the power of a trusted human voice remains timeless.”
Anurita Patel, Executive Vice President & National Programming Head – Radio & Digital, Radio City, added, “‘Mar Gaye Maarne Wale’ is more than a campaign—it is an emotion that reflects the spirit of everyone who has believed in the power of radio. Every story we are sharing has touched real lives, sparked real change, and strengthened communities across India. As storytellers, we’ve always believed that radio isn’t just heard; it’s felt. Through these 25 stories, we celebrate not only Radio City’s journey but also the resilience, relevance, and emotional connect that continue to make radio an irreplaceable part of people’s lives.”
Radio City said the campaign reflects its 25-year journey of innovation, entertainment and community engagement, while underscoring radio’s continued ability to adapt to changing audience preferences without losing its local connect.
The network will continue rolling out one story each day until July 28, celebrating the medium’s lasting influence and its role in connecting millions of listeners across the country.
