• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Haier India’s #LightUpAHeart digital film touches a chord with those who miss their office colleagues this Diwali

by Editorial
November 13, 2020
in Brand Stories, Featured
3 min read
Haier India’s #LightUpAHeart digital film touches a chord with those who miss their office colleagues this Diwali
Share Share ShareShare

New Delhi: Haier, the in Appliances & Consumer Electronics in Major Appliances for 11 Consecutive Years, today launched its new digital film #LightUpAHeart, that celebrates the life of office people who work closely together but have drifted apart this Diwali due to remote office and work from home setups. The heart-warming digital film seeks to play a vital role in nurturing office relationships and rekindle Diwali festivities with colleagues who despite efforts are not able to meet and celebrate the festival of lights together this year.

Every year offices are decked up for the festival of Diwali – from lit-up buildings to colorful Rangolis on the floor. To lighten the mood, the entire office can be seen playing games and enjoying good food. People are seen having a cheerful time with their colleagues as they are dressed up in ethnic attires. However, this year Diwali is going to be a different affair for office goers. The global pandemic has had far-reaching implications on people who are working in isolation from their homes and remote places. Through its Diwali campaign, Haier wants to highlight how offices become a second home for office goers and how bonds transcend professional ties to become personal.

Storyboard: The film revolves around a wizened office security guard – Yadav Ji who has made bonds with colleagues in the office – his second home. He is alone in the office this Diwali and reminisces about the times when offices were open and how Diwali used to be full of festivities and joy. He misses everything about Diwali in office – speeches of the bosses to sweets for everyone. The compelling shots in the film underline the feeling of loneliness that the office security guard goes through in a dark isolated office while remembering cheerful anecdotes from the Diwali party last year with his colleagues.

Through the eyes of the nostalgic guard, the film tends to establish a connection between office colleagues who are alone and are missing celebrating the festival together. The last scene of the film takes an uplifting turn when Yadav Jifinds himself surrounded by his colleagues as he lights a Diya in the mildly lit room. This sweet gesture leaves Yadav Ji teary-eyed as everyone makes his Diwali special, and he can’t help but smile. Mr. Yadav Ji celebrates Diwali with his colleagues who have become his family and re-lives the moments that he has been longing for.

Conceptualized and created in collaboration with Zero Zero Creative Solutions, the digital film premiered today across Haier’s digital platforms.

Haier has always showcased ingenuity in its conceptualization of campaigns through creativity and innovation. Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles. Following the brand philosophy of ‘Inspired Living’, Haier has time and again delivered campaigns that leave a mark.

N.S. Satish

Commenting on the new film, N.S. Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said, “Diwali is a festival of lights, cheerfulness, and joy. This year with offices closed, office-goers are missing the excitement that this festival brings. The challenges created by the pandemic have changed the way we live and celebrate. Through this film, we wanted to inspire everyone to come together and celebrate the festival with the same fervor, despite the obstacles posed by the pandemic. At Haier, we have always focused on inspiring the lives of our customers and this film is our way of showing care and inspire everyone to rise above the odds and make this Diwali special.”

Kaushik Roy, Co-founder, and Creative Director, Zero Zero Creative Solutions adds, “Haier’s Diwali campaign celebrates the coming together of people who were very close but have become distant this year because of the pandemic. It does so by encouraging everyone to reach out to people they’ve lost touch with and brighten up their Diwali. During times when offices have become ghost structures shrouded in darkness, Haier takes the lead in encouraging all of us to re-visit our colleagues with whom our contact is now reduced to video calls and messages. Through this film, Haier depicts care and love as well as reminds viewers about their second home – their office”.

Click for a preview of the new Digital Film by Haier India

Agency – Zero Zero Creative Solutions

Production House – Dora Digs

Tags: #LightUpAHeartHaier Appliances IndiaKaushik Roy Zero Zero Creative SolutionsN.S. Satish Haier Appliances IndiaZero Zero Creative Solutions

Related Posts

Zee Zest announces new show 'Grand Trunk Rasoi' lead by Chef Harpal Singh Sokhi
Featured

Zee Zest announces new show ‘Grand Trunk Rasoi’ lead by Chef Harpal Singh Sokhi

by Editorial
February 27, 2021
0

Mumbai: Zee Zest, India's Lifestyle channel is set to air its new show 'Grand Trunk Rasoi' hosted by Chef Harpal...

Read more
RailTel shares close 29% up amidst market sell-off
Featured

RailTel shares close 29% up amidst market sell-off

by Editorial
February 27, 2021
0

Chennai: RailTel Corporation of India Limited (“RailTel”), one of the largest neutral telecom infrastructure providers in the country, listed on...

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.