Hakuhodo Inc., Japan’s second largest advertising company, has unveiled a new visual identity (VI) and will begin rolling it out across the Hakuhodo Group commencing today.
The digitalization and increasing use of the IoT in society is accelerating thanks to dramatic advances in technology. In the years to come, household appliances, cars, homes, cities, and other touchpoints in the lives of sei-katsu-sha will become interfaces for services, and all interfaces will connect with each other across industry boundaries. Companies will see their touchpoints with sei-katsu-sha become unlimited and the possibilities for connecting with them interactively will expand.
At Hakuhodo, we believe we are seeing the advent of the Sei-katsu-sha Interface Market, where new social structures and new markets will appear.
To play a pivotal role in the Sei-katsu-sha Interface Market, we believe that idea generation creativity and idea implementation creativity will be needed.
Hakuhodo is undergoing a transformation. We will evolve into a company that uses the creativity we have honed over many years to explore the kinds of experiential value we should provide sei-katsu-sha and how to implement them together with all kinds of companies and partners.
We have radically changed our VI to broadly convey internally and externally this Hakuhodo Group mission to provide new value.
The symbol of the new VI is “The Central Dot.” These dots represent Hakuhodo’s roles going forward.
The first is a starting point. Hakuhodo is a collective of eclectic personalities. Each of our employees serves as the start of something as they think, move and take on challenges independently to create new focal points in lifestyles and society.
The second is a connection point. We will link ourselves to various social issues and topics for the future, acting as a hub connecting companies, startups, technologies, content holders, local authorities, NPOs and other players to implement new structures in society.