Haldiram’s has appointed Harshit Gupta as Deputy Manager – Digital Marketing to further strengthen its digital team. Reporting directly to Divya Batra, Head of Marketing, Harshit will be in charge of digital activities and carving the larger brand story across digital.
Harshit brings him over 7 years of work experience in the advertising industry and previously worked with RepIndia, an independent digital agency from Delhi, as Account Director – Client Strategy. He was responsible for Digital Strategy planning, Content & Influencer Management, and Audience Outreach for award-winning campaigns for various brands. In his past work experience, he has worked with reputed brands like Sleepwell, Kajaria, Canon, Amazon MiniTV, and various others from different industries.
On joining Haldiram’s, Gupta commented, “I am excited to join the brand. I am glad to bring a fresh digital perspective to the heritage brand. In my new role, I look forward to moving the needle by creating data-driven and insightful strategies that will help us drive sales and consumer engagement.”
Regarding Harshit’s appointment, Divya Batra, Head of Marketing at Haldiram’s, said, “We are delighted to welcome Harshit to Haldiram’s family. The company focuses on expanding its digital footprint in India and has appointed Harshit to do the same. He has diverse experience in leading Digital Strategy with consumer trends & insights and has rich experience in digital activations and audience outreach programs. We are confident that his expertise in Digital Innovation and vast knowledge of brand building through content & influencer management will help us to take Haldiram’s to newer heights and reach newer audiences.”