Mumbai: Haldiram’s, a sweets and snacks industry, has introduced its latest TV commercial campaign, #MithaiHotTohBasHaldirams, titled “Haldiram’s Mithai Khao Aur Happy Shappy Ho Jao.” This campaign promotes Haldiram’s extensive range of gifting mithai just in time for the festive season, encouraging consumers to indulge in sweets not only to celebrate joyous occasions but also to create happy moments.
The campaign highlights Haldiram’s popular gifting options, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. With its diverse selection of premium mithai, Haldiram’s aims to enhance every celebration, adding sweetness to cherished moments.
Timed perfectly as the festive season kicks off across India, the campaign emphasizes the notion that one doesn’t have to wait for a special occasion to enjoy mithai. This sentiment is brought to life in the TVC through a catchy, vibrant song that radiates warmth, joy, and togetherness.
Speaking about the all-new campaign, Divya Batra, Head of Marketing, said, “We aim to showcase mithai as more than just a treat for special occasions. With this campaign, we want to highlight that mithai can bring daily joy, spreading smiles and happiness effortlessly. Also, our gifting range offers the perfect way for consumers to share this happiness with their loved ones every day. That’s why we say – Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur Happy Shappy ho jao. Mithai ho toh bas Haldiram’s!”
The campaign will be showcased across multiple platforms, including television, print, billboards, and digital media. With this latest initiative, Haldiram’s reinforces its position as a leader in the gifting segment, uniting families and elevating celebrations with its delightful range of sweets.
