National: Harpic, a bathroom cleaning brand in India, launches ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ campaign with actor Karan Wahi in North & Erode Mahesh in South to highlight the link between clean bathrooms and a positive morning mood, focusing on bathroom hygiene’s significance.
A clean bathroom can greatly influence the start and flow of your day – dirty ones can bring down moods, while pristine ones can uplift spirits and set a positive tone.
Harpic’s new campaign emphasizes sparkling clean bathrooms for a perfect start, offering superior cleaning compared to detergents and bleach. The aim is to ensure every household enjoys cleanliness, starting the day fresh, killing 99.9% germs, and leaving a pleasant fragrance.
Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt – South Asia said, “At Reckitt, our purpose goes beyond products; we strive to improve people’s lives through better hygiene and health. Our consumers made us discover that bathrooms play a central role in defining their start for the day. Based on this key insight, we developed our latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ that highlights how clean bathrooms can transform mornings into moments of positivity and upliftment. This campaign underscores our commitment to delivering sparkling clean bathrooms, reinforcing Harpic as an expert and India’s trusted partner for cleanliness and hygiene.”
Created by Havas Worldwide India, the campaign blends a brass band with music to convey mood elevation. The campaign film showcases how Harpic Bathroom Cleaner offers 10 times better cleaning than detergents, promoting a clean start to the day.
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, “Forget breakfast. Forget yoga. What’s the first thing you do after waking up? Step into the bathroom. However, an unclean bathroom can ruin your good morning and set a dull tone for the day. We’ve creatively captured this universal truth with our catchy concept – ‘Mood Ka Band’. It blends brass band music to symbolize the background score of our moods and lives. Our campaign – ‘Bathroom Jagmagaye toh Din ban jaye!’ seamlessly combines entertainment with practical benefits, demonstrating how Harpic Bathroom Cleaner ensures your ‘Mood Ka Band’ doesn’t get ‘Bajao-ed’. It leaves your bathroom 10 times cleaner*, shinier, and fresher, ensuring every morning starts great, every day!”
Harpic Bathroom Cleaner is available nationwide and can be used to achieve sparkling floors, tiles and basins. The product is available in 2 fragrances – Lemon Fresh & Floral Boom and 3 sizes i.e., 250ml, 500ml and 1L.
Link to the TVC:
- Agency Credits:
- Creative Agency- Havas Worldwide
- Chief Creative Officer- Anupama Ramaswamy
- Production house- Far Commercials
- Producer- Sonika Mody
- Director- Gaurav Gupta & KS Mani
- Music- Abhishek Arora
