Delhi: Hashtag Orange, a digital-first agency, has secured the integrated media mandate for Ilumina Health, a healthcare solutions firm focused on preventive care and personalized healthcare services. This comprehensive mandate covers a wide range of services, including branding, creative strategy, social media, SEO, media planning, and technology solutions, supporting Ilumina Health’s mission to revolutionize healthcare access and personalization through innovative services and compassionate care.
Hashtag Orange, known for its expertise in digital communication, is set to create campaigns that not only raise awareness but also empower individuals to take charge of their wellness journeys. By combining creative storytelling with strategic communication, the agency will leverage data-driven insights to make preventive care the cornerstone of its approach, encouraging healthier lifestyles and proactive health management.
Ilumina Health is committed to simplifying access to essential healthcare services and equipping individuals with tools to make informed decisions about their health. From preventive screenings to advanced treatments, the company offers a seamless experience for patients with a streamlined claims process and responsive customer support. By blending cutting-edge technology with a compassionate touch, Ilumina Health aims to bridge the gap between patients and medical professionals, making preventive care more accessible and inclusive for communities everywhere.
The integrated media mandate is designed to leverage advanced tools to drive impactful communication. Through strategies like SEO to improve search visibility and engaging media campaigns, Hashtag Orange’s approach will amplify Ilumina Health’s reach and influence. The objective is to position Ilumina Health as a leader in preventive and personalized healthcare, staying true to its mission of making high-quality care accessible to all.
Mukesh Vij, Founder of Hashtag Orange, shared his excitement about the partnership: “Ilumina Health is on a remarkable journey to transform healthcare. We are honoured to be part of this endeavour and are committed to creating impactful, cohesive campaigns that resonate with their audiences. By combining creative storytelling, robust digital strategies, and data-driven insights, we aim to elevate the brand to new heights while championing the importance of preventive care.”
Dr. Pushpendra Singh, Co-founder and COO of Ilumina Health, expressed enthusiasm about the collaboration: “Our mission is to make healthcare not only accessible but also deeply personal. Preventive healthcare is a key pillar of this mission. Hashtag Orange brings a perfect blend of creativity, strategy, and technology that aligns with our vision. Together, we aim to redefine how people perceive and experience healthcare, making prevention a priority.”
Ritesh Panwar, Co-founder and Country Head of Ilumina Health, added: “The healthcare industry is rapidly evolving, and to stay ahead, it’s essential to innovate not just in our services but also in how we communicate with our audiences. With Hashtag Orange’s expertise in branding and their focus on promoting preventive healthcare, we are confident they will play a key role in helping us achieve this.”
This partnership marks a significant step for both Hashtag Orange and Ilumina Health, combining creative, strategic, and technological expertise to set new standards in healthcare accessibility and quality. Together, they aim to empower patients, engage communities, and contribute to the broader mission of advancing preventive healthcare.
