Havas Media Group has announced the formation of a new global partnership with Newscred’s content marketing platform to better manage licensed content from publishers.
This will see newsCred’s cloud-based software integrated with Havas’ proficiency in data analytics to offer clients an improved management tool for content marketing.
Dominique Delport, global managing director of Havas Media Group said: “2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”
Shafqat Islam, CEO and co-founder of NewsCred added: “Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organization. We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform.”
Havas claim the move will improve relevancy, efficiency, consistency and returns for 5,000 international publishers; including Associated Press, Al Jazeera, BBC, Bloomberg and CNN, with whom they have existing relationships.