Gurugram: Muthoot FinCorp, a top NBFC in India, has chosen Havas Media Network India to handle its media mandate. Havas Media’s Bengaluru branch, experiencing growth, will manage the brand’s media across various platforms.
With a common goal of excellence and accessible financial inclusion, this partnership is set to engage diverse audiences nationwide. By using Havas Media Network India’s expertise, Muthoot FinCorp aims to enhance its brand and uplift people’s lives through customized campaigns.
Muthoot FinCorp’s latest campaign ‘Book My Gold Loan’, featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign offers a new service for instant Gold Loan booking via a missed call, leveraging Muthoot FinCorp’s branch network for easy home transactions. With a multilingual, multi-platform approach, it reaches diverse audiences, bridging language and platform gaps effectively.
Shaji Varghese, CEO of Muthoot FinCorp Limited said. “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”
In addition to the Book My Gold Loan service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.
Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
