Havas Media has won agency of the year at the Singapore Media Awards, seeing off competition from bigger rivals including Omnicom Media Group, GroupM and Publicis Media.
Into its 12th year, Singapore Media Awards is still celebrating promising growth in the number of entries and new entrants. Three new categories were introduced – Best Use of Data, Best Use of Video and Highest Equity Generating Brand Award, to stay current with the ever-changing technology and media landscape.
Once again, this year’s entries were judged by a jury made up largely of clients and media owners. After more than six hours of judging, more than 100 finalists were unveiled.
The agency, which announced a new CEO this week, won top honours for its work for clients including Changi Airport Group, LG, Warner Bros and Singtel.
However, best campaign of the year went to Starcom for its ‘Unofficial Official Beer of Singapore’ work for Asia Pacific Breweries and Health Promotion Board was named best client.
The winners of Singapore Media Awards 2016 in full:
Best Use of Digital
Achieving More With Less
MEC Singapore
Scoot Pte Ltd
Best Use of Mobile
Geo-Fencing the Competition (Mobile)
OMD Singapore
McDonald’s Restaurants Singapore Pte Ltd
Best Use of Magazine
LG G4 – See the Great, Feel the Great
Havas Media Asia Pacific Pte Ltd
LG Electronics Singapore Pte Ltd
Best Use of Newspaper
Probably The Best Job in the world
OMD Singapore Pte Ltd
Carlsberg Singapore Pte Ltd
Best Use of Out-of-Home
How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First Large Scale Lenticular Art.
Starcom Media Worldwide
AIA Singapore
Best Use of Radio
Data Ex-Stream
Havas Media Asia Pacific Pte Ltd
Singapore Telecommunications Limited
Best Use of Television
MAKE YOUR BEER GĂO
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd.
Best Use of Search
Driving ROI with Scootitude
Performics Singapore
Scoot Pte Ltd
Best Use of Data
Unlock The Power of DATA
Carat Singapore
MasterCard Singapore
When Wall Street Meets Madison Avenue
Carat Singapore
Resorts World Sentosa
Best Use of Video
Behind Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group
Best Business to Business Campaign
99% SME
Havas Media Asia Pacific Pte Ltd
Singapore Telecommunications Ltd
Best Experiential Marketing Campaign
Star Wars at Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group
Best Strategic Launch
The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Best Integrated Media Campaign
Share a Coke SG50
Mediacom Singapore
Coca-Cola Far East Limited
Best Pan Asian Campaign
Airbnb Live Like A Local
Starcom Media Worldwide
Airbnb
Best Use of Budget
Health Promotion Board’s FoodSteps
MEC Singapore
Health Promotion Board
Best Youth Marketing Campaign
100PLUS 2015 SEA Games Campaign
PHD Singapore Pte Ltd
F&N Foods Pte Ltd
Best CSR Campaign
Last Day of School
OMD Singapore
NTUC Income Insurance Co-operative Limited
Best Use of Content
Deadpool: Breaking the Fourth Wall
Havas Media Asia Pacific Pte Ltd
Warner Bros. Singapore Pte Ltd (20th Century Fox)
Best Social Media Campaign
National Steps Challenge
MEC Singapore
Health Promotion Board
Most Innovative Use of New Technology
Beyond the standard remarketing – Echo Remarketing
Performics
Singapore Airlines
Most Innovative Contribution to a Campaign by a Media Owner
AXA SmartFamily
Moove Media Pte Ltd
AXA Insurance
Strongest Brand
McDonald’s
Strongest Brand (Merit Award)
Brands’s ®
Most Progressive Local Brand
NTUC Income
Most Progressive International Brand
Carlsberg
Highest Equity Generating Brand
Marigold for the campaign ‘Marigold Heart Truths’
SMA 2016 NexGen
Toh Mei Siew & Eileen Tan
Media Person of the Year
Liu WeiKun, Galvyn – Associate Director
OMD Singapore Pte Ltd
Young Media Person of the Year
Lyn Lim – Account Manager
Mindshare Singapore
Young Digital Planner of the Year
Sia Shu Ping Fanny – Senior Media Planner
Mediacom Singapore
Marketer of the Year
Yvonne Low- Senior Director – Marketing, Digital & Menu Innovation
McDonald’s Restaurants Pte Ltd
Media Sales Person of the Year
Isaac Elias M Arif Bin Saini – Senior Account Manager
StarHub Pte Ltd – Media Sales
Client of the Year
Health Promotion Board
Grand Prix – Best of Show
The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd
Media Agency of the Year
Havas Media Asia Pacific Pte Ltd
