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Havas Media wins media Agency of the Year at Singapore Media Awards 2016

by Editorial
August 26, 2016
in Events, Featured, International
4 min read
Singapore Media Awards 2016

Singapore Media Awards 2016

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Havas Media has won agency of the year at the Singapore Media Awards, seeing off competition from bigger rivals including Omnicom Media Group, GroupM and Publicis Media.

Into its 12th year, Singapore Media Awards is still celebrating promising growth in the number of entries and new entrants. Three new categories were introduced – Best Use of Data, Best Use of Video and Highest Equity Generating Brand Award, to stay current with the ever-changing technology and media landscape.

Once again, this year’s entries were judged by a jury made up largely of clients and media owners. After more than six hours of judging, more than 100 finalists were unveiled.

The agency, which announced a new CEO this week, won top honours for its work for clients including Changi Airport Group, LG, Warner Bros and Singtel.

However, best campaign of the year went to Starcom for its ‘Unofficial Official Beer of Singapore’ work for Asia Pacific Breweries and Health Promotion Board was named best client.

The winners of Singapore Media Awards 2016 in full:

Best Use of Digital

Achieving More With Less
MEC Singapore
Scoot Pte Ltd

Best Use of Mobile

Geo-Fencing the Competition (Mobile)
OMD Singapore
McDonald’s Restaurants Singapore Pte Ltd

Best Use of Magazine

LG G4 – See the Great, Feel the Great
Havas Media Asia Pacific Pte Ltd
LG Electronics Singapore Pte Ltd

Best Use of Newspaper

Probably The Best Job in the world
OMD Singapore Pte Ltd
Carlsberg Singapore Pte Ltd

Best Use of Out-of-Home

How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First Large Scale Lenticular Art.
Starcom Media Worldwide
AIA Singapore

Best Use of Radio

Data Ex-Stream
Havas Media Asia Pacific Pte Ltd
Singapore Telecommunications Limited

Best Use of Television

MAKE YOUR BEER GĂO
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd.

Best Use of Search

Driving ROI with Scootitude
Performics Singapore
Scoot Pte Ltd

Best Use of Data 

Unlock The Power of DATA
Carat Singapore
MasterCard Singapore

When Wall Street Meets Madison Avenue
Carat Singapore
Resorts World Sentosa

Best Use of Video

Behind Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group

Best Business to Business Campaign

99% SME
Havas Media Asia Pacific Pte Ltd
Singapore Telecommunications Ltd

Best Experiential Marketing Campaign

Star Wars at Changi
Havas Media Asia Pacific Pte Ltd
Changi Airport Group

Best Strategic Launch

The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd

Best Integrated Media Campaign

Share a Coke SG50
Mediacom Singapore
Coca-Cola Far East Limited

Best Pan Asian Campaign

Airbnb Live Like A Local
Starcom Media Worldwide
Airbnb

Best Use of Budget

Health Promotion Board’s FoodSteps
MEC Singapore
Health Promotion Board

Best Youth Marketing Campaign

100PLUS 2015 SEA Games Campaign
PHD Singapore Pte Ltd
F&N Foods Pte Ltd

Best CSR Campaign

Last Day of School
OMD Singapore
NTUC Income Insurance Co-operative Limited

Best Use of Content

Deadpool: Breaking the Fourth Wall
Havas Media Asia Pacific Pte Ltd
Warner Bros. Singapore Pte Ltd (20th Century Fox)

Best Social Media Campaign

National Steps Challenge
MEC Singapore
Health Promotion Board

Most Innovative Use of New Technology

Beyond the standard remarketing – Echo Remarketing
Performics
Singapore Airlines

Most Innovative Contribution to a Campaign by a Media Owner

AXA SmartFamily
Moove Media Pte Ltd
AXA Insurance

Strongest Brand

McDonald’s

Strongest Brand (Merit Award)

Brands’s ®

Most Progressive Local Brand

NTUC Income

Most Progressive International Brand

Carlsberg

Highest Equity Generating Brand

Marigold for the campaign ‘Marigold Heart Truths’

SMA 2016 NexGen

Toh Mei Siew & Eileen Tan

Media Person of the Year

Liu WeiKun, Galvyn – Associate Director
OMD Singapore Pte Ltd

Young Media Person of the Year

Lyn Lim – Account Manager
Mindshare Singapore

Young Digital Planner of the Year

Sia Shu Ping Fanny – Senior Media Planner
Mediacom Singapore

Marketer of the Year

Yvonne Low- Senior Director – Marketing, Digital & Menu Innovation
McDonald’s Restaurants Pte Ltd

Media Sales Person of the Year

Isaac Elias M Arif Bin Saini – Senior Account Manager
StarHub Pte Ltd – Media Sales

Client of the Year

Health Promotion Board

Grand Prix – Best of Show

The Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries (Singapore) Pte Ltd

Media Agency of the Year

Havas Media Asia Pacific Pte Ltd

Tags: Asia Pacific Breweries (Singapore) Pte Ltd.Carlsberg Singapore Pte LtdGroupMHavas Media Asia Pacific Pte Ltd Singapore Telecommunications LimitedHavas Media wins media AgencyLG Electronics Singapore Pte LtdMcDonald’s Restaurants Singapore Pte LtdOmnicom Media GroupPublicis MediaSingapore Media AwardsStarcom Media WorldwideYear at Singapore Media Awards 2016

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