Mumbai: HDFC Life has announced the elevation of Pritika Shah to Executive Vice President and Head – Marketing & CSR. Shah, a long-standing member of the company, brings nearly 12 years of experience at HDFC Life and over two decades in the financial services and consumer sectors.
The move follows the departure of Vishal Subharwal, who served as Chief Marketing Officer and Group Head of Strategy, Distribution, E-commerce, and Digital Business.
In her LinkedIn announcement, Shah expressed her enthusiasm, stating, “I’m happy to share that I’m starting a new position as EVP and Head – Marketing & CSR at HDFC Life!”
Before this elevation, Shah served as Senior Vice President of Marketing and CRM at the company. Her prior experience includes leadership roles at Aditya Birla Capital, Bharti AXA, GE Money, Pizza Hut, and Dabur, equipping her with a blend of financial services acumen and consumer brand insight.
In her new role, Shah will lead HDFC Life’s marketing strategy, brand initiatives, and corporate social responsibility programs, with a focus on reinforcing the company’s image as a trusted life insurance provider in India.
