HDFC Securities today announced that it has appointed Sandeep Bhardwaj as Chief Operating Officer, effective February 1, 2023. Sandeep was previously associated with IIFL Securities as Chief Executive Officer.
In his 22-year professional journey, Sandeep has built expertise in change management and digital transformation, with customer-centric innovation being a key driver. Before IIFL Securities, he was associated with renowned organizations such as Angle Broking Ltd., Religare Finvest Ltd., Centurian Bank of Punjab Ltd., Standard Chartered Bank, HDFC Bank, and ICICI Group. At HDFC Securities, Sandeep will handle the mandates for digital transformation, marketing, corporate communications, online business and products.
Sandeep holds a bachelor’s degree in science from Rajasthan University and has done executive courses from INSEAD and the Indian School of Business in the areas of leadership, digital marketing, analytics, and innovation.
On Sandeep’s appointment, Dhiraj Relli, MD & CEO, HDFC Securities, said, “Sandeep has strong expertise in analytics, digital marketing, and product innovations along with a deep understanding of retail broking business. His vision of creating a great customer service eco-system and relevant product offerings would positively impact our value proposition that we bring to our clientele. With him on board, we will focus on scaling our market share, strengthen our digital presence and drive innovation as the core of our business model. As on organisation, we look forward to Sandeep playing a key role in shaping the future of our company while delivering value to our customers and shareholders. The appointment of Sandeep is in line with our vision of being ‘Truly Digital’ with a wide array of best-in-class investment products, enabled through a versatile technology framework, heavily concentrating on user experience.”
Sandeep, on his appointment, said, “I am delighted to join HDFC Securities, one of the most trusted and leading broking houses in the industry. My core focus would be to work closely with the senior leaders to carve out a growth and profitability path in the current competitive broking landscape while understanding our customers better and living up to their delivery expectations. We are committed to make investing simple for our customers by eliminating any steep learning and adoption curves – be it for our products or platforms. Hence we will be aggressively expanding our digital horizon to achieve the same. HDFC as a brand has been relentlessly working towards one unified objective of wealth creation for customers and I will be channelizing my experiences and domain knowledge ensuring the continuity of this legacy.“
