Mumbai: With the pandemic triggering off a higher health consciousness amongst consumers, Healthians has launched its new campaign that talks of being omnipresent whenever and wherever someone needs a health test.
The ad campaign consists of a series of Ad Films based on the widespread reach and convenience of booking a health test with Healthians, encapsulated by the line – ‘Aap Jahan Test Wahan’. The campaign positions the company as the most convenient diagnostic service provider on one of the most-watched properties on TV, with the aim to boost brand awareness and recall. The brand has allocated a budget of USD 10 million for the ‘Aap Jahan Test Wahan’ ad campaign to ensure its reach and success.
Speaking about the campaign, Deepak Sahni, Founder & CEO, Healthians, said, “After the pandemic struck, instead of going on the back foot, we took the aggressive approach in terms of market expansion, and as a result, we managed to grow our geographic footprint in the country by almost 5 times as compared to our presence in the year 2020 to reach almost 200+ cities today. And with such widespread coverage achieved, we wanted to communicate that unabashedly to our audience, that no matter what, should anyone need a health test anywhere, Healthians is just a call or click away.”
The TV campaign will be adequately supported by amplification initiatives on other media like OTT platforms, print, radio, OOH and digital. “We have always believed in disrupting the market to offer unmatched convenience to consumers, and this campaign is also aimed at strengthening this position in the minds of our consumers,” Sahni further added.
