New Delhi: The Hero Group announced the launch of a new EdTech company, Hero Vired, with a brand campaign – ‘Be Made for BIG Things’ on social media and OTT platforms. The campaign captures the ideology and vision of the EdTech venture in the powerful voice of renowned Indian actor, Ashish Vidyarthi. The campaign is designed to showcase the importance of an end-to-end learning ecosystem for today’s workforce, for overall professional development and be industry-ready for emerging jobs and professions.
India currently faces a unique ‘employability paradox’ where young graduates remain unemployed due to a lack of skill-sets that are imperative for Industry 4.1. With Hero Vired, the Hero Group has translated its rich experience in education and training to adequately train and empower the workforce of the future. The brand campaign highlights that inside all of us, there is an aspirer who never settles for anything but the best. The campaign talks about how individuals have plans for their future that are larger than life, pushing them to try newer frontiers. It is often this drive that sets them apart from the crowd. This is where Hero Vired will help individuals, learners and professionals to achieve them. The concept for this campaign was born from the fact that life is more than just another job.
Commenting on the brand campaign launch, Sushma Bharath, Head of Programs & Marketing, Hero Vired said, “At Hero Vired, we believe that there’s more to life than just another job, increment or a degree. We want to bridge the gap between learning and employability by ensuring our efforts result in the real transformation of life and ambitions. ‘Be Made For BIG Things’ is a campaign that will inspire people to look beyond the subjects and see the possibilities of tomorrow. The right choice will not only open doors but also the mind, to a host of new realities. We want to create those who will create the future.”
Arun Verma, Founder and Chief Creative Officer, AVDS said, “Today’s generation is unlike any other. They are not fixated on just another job title, salary or designation. They are looking for a larger purpose and a reason for being. Show them a dream that adds a purpose to their life, beyond just a career or organisational growth and they will be all in, committed to your vision. That is what Hero Vired creates – youngsters who want to be made for the human race, not the rat race. We created ‘Be Made For BIG Things’ from this powerful insight and it has become the ethos of Hero Vired.”
For the brand film, Hero Vired has collaborated with National Award-winning actor Ashish Vidyarthi for his powerful storytelling skills and inspiring voice that perfectly fit with the storyline.
Commenting on being the voice for Hero Vired’s brand film, Ashish Vidyarthi said, “When I first read the script of what was being created for Vired – the moment we connect with the possibility of human beings being bigger than they were yesterday – it inspired me. It spoke of life, possibility and of each person having a share of their dreams available to them. I thoroughly enjoyed lending my voice to this film and I commend Hero Vired on this extraordinary effort. It’s been a privilege to be a part of this endeavour.”
The film will be promoted across OTT platforms Hotstar and Zee5 and social media platforms.