• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, April 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Hershey celebrates women leaders from various walks of life with HER-SHE digital campaign

by Editorial
March 5, 2021
in Brand Stories, Featured
2 min read
Hershey celebrates women leaders through an innovative HER-SHE digital campaign
Share Share ShareShare

Mumbai: Hershey India Pvt Ltd. a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has created an innovative and very relevant ‘HER-SHE’ campaign on the occasion of International Women’s Day, for its brand of iconic Hershey’s chocolate bars. Through this campaign, Hershey India is celebrating unsung women achievers from various walks of life. The organization has collaborated with phenomenal women leaders such as Kriti Bharti, Roxanne Davur, Sairee Chahal and Falguni Vasavada whose body of work and achievements have been custom illustrated on Hershey’s chocolate bars by accomplished women illustrators. The list of illustrators includes renowned names such as Maanvi Kapur, Surabhi Banerjee, Anandhi Kumar and Anushri Saraogi respectively. These packs celebrating womanhood will be presented to the women achievers by Hershey India. These specially created wrapper designs will be revealed through a digital campaign and will encourage women from across the nation to come forward and share their amazing stories.

The innovative idea stems from using the letters from the brand name itself – HER and SHE, which are relevant in the context of International Women’s Day and which will be the only letters highlighted on the front of the pack – drawing attention to the inspirational women from diverse fields featured on the designs. The new designs are therefore an exhibition and recognition of the outstanding work that they have done.

Herjit Bhalla
Herjit Bhalla

Expressing his appreciation towards the contribution of these leaders and women within the society, Herjit Bhalla, Vice President, India and AEMEA at The Hershey Company said, “With the HER-SHE campaign, we at Hershey India are taking a step forward to celebrate some of the brave, intelligent and revolutionary women who displayed excellence in the face of insurmountable odds. This campaign for Hershey’s chocolate bars is a small token of our appreciation to encourage a journey towards positive change and celebrate these women leaders, because their stories need to be known.”

Encouraging gender diversity has always been a part of Hershey’s culture. Globally, The Hershey Company has undertaken various initiatives to nurture diversity in every way within the organization. Through this campaign, Hershey India will be inviting other female participants as well to share their illustrations on social media using the hashtags #HerShe. The campaign is an extension of a global campaign launched in Brazil last year.

Tags: HER-SHE campaignHerjit Bhalla The Hershey CompanyHersheyInternational Women’s DayKriti BhartiRoxanne DavurSairee Chahal

Related Posts

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre
Featured

BARC Week 14: Sun Tv bagged the first spot with 2267.7 of weekly AMA in the Tamil Genre

by Aboli Kadam
April 17, 2021
0

The Broadcast Audience Research Council (BARC) shared its report of week 14 (3rd April 2021 – 9th April 2021). In...

Read more
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA
Featured

BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

by Neethu
April 17, 2021
0

The Broadcasting Audience Research Council (BARC) released data for Week 14. Among the Top Channels across the genre and all...

Read more
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021
Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager - India, Verizon Media

Indian consumers were ‘Digi-rupted’ during the pandemic, Nikhil Rungta, Country Manager – India, Verizon Media

April 13, 2021
Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy - Voiro

Facing these challenges head on, thinking on our feet and pivoting our carefully laid plans is the only way forward: Kavita Shenoy – Voiro

April 13, 2021
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report

April 12, 2021

Subscribe to Newsletters

Trending

Straight Talk with Krishnan Kutty – Business Head of Star Vijay
Featured

Straight Talk with Krishnan Kutty – Business Head of Star Vijay

by Editorial
September 11, 2017
0

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

Ex Vijay TV Head K Sriram partners Kalaignar TV Network as Business Consultant

December 19, 2018
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14 th April

Star Vijay to telecast the Grand Finale of Cook With Comali Season 2 on 14th April

April 12, 2021
Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

Our growth is organic and this is due to moving onto the Free Dish: Sunder Aaron, Co-Founder & MD, The Q

April 15, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.