Mumbai: ZEE5, India’s largest ConTech OTT platform is all geared up to launch its first edition of HIGH FIVE ON ZEE5, scheduled to take place on Friday, December 20th in Mumbai wherein, exemplary work done by content creators, including actors, directors, producers across 100+ originals launched on ZEE5 will be rewarded and recognized.
HIGH FIVE ON ZEE5 will honour the most consumed content across various categories which will be adjudged based on data pertaining to consumers viewership, engagement rate and completion rate. The categories under which awards will be given are Hindi TV shows, Hindi Original Series, Regional Original Series, Movie & Music Video. It is the first time that an OTT Platform in India is conducting awards at this size and scale. HIGH FIVE ON ZEE5 is a calendar event which will take place every month.
On the eve of announcing HIGH FIVE ON ZEE5, Aparna Acharekar, Programming Head, ZEE5 India said, “It has been a great run for us at ZEE5 launching 100+ originals in the last 18 months and some of them being pathbreaking in many ways. Within the OTT industry, being India’s largest original creator by leaps and bounds, we have managed to satiate consumers taste palate by delivering content in 12 languages. As we move into the next phase of leadership growth, we wanted to pause and recognize ZEE5’s content creators ecosystem without whom, we wouldn’t have become India’s No.1 choice of Entertainment. HIGH FIVE ON ZEE5 is revolutionary in many ways and we intend to make it eloquent and exciting month on month.”