Bengaluru: Himalaya MEN, the men’s grooming brand of The Himalaya Drug Company, has been associated with ICC as a men’s grooming partner for the ICC World Test Championship Final 2021. Himalaya MEN has come up with an innovative new campaign called” Cheer in Whites” to rekindle interest in Test Cricket, which is losing its sheen amongst younger cricket fans.
In a first-of-its-kind campaign, Himalaya MEN urges consumers to wear whites and cheer for Team India, in the ongoing ICC World Test Championship Final 2021. Participating consumers also get a chance to win exciting prizes like a sports bike, gold coins, and more!
Himalaya MEN Brand Ambassadors, Virat Kohli, and Rishabh Pant, along with upcoming cricket talent, Ishan Kishan, will be seen promoting the campaign, urging consumers to wear whites and cheer for Team India.
“Cricket is a widely celebrated and viewed sport by everyone in India. We are extremely pleased to partner with the International Cricket Council for the first-ever ICC World Test Championship Final 2021, where Team India is the finalist. As a proud homegrown Indian brand, we are excited to support cricket’s truest format and cheer for Team India with this one-of-a-kind innovative virtual campaign. Through our ‘Cheer in Whites’ campaign, we aim to celebrate this game of cricket and spread happiness among every cricket fan, by encouraging them to participate virtually,” shares Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company.
“Himalaya MEN is well entrenched in the Men’s grooming segment with its offerings in Face Care, Hair Care, Beard Care, and Shaving categories. The new campaign ”Cheer in Whites” is specially curated keeping in mind the safety and interest of cricket lovers. The innovative campaign aims at bringing cricket enthusiasts together virtually to support the Indian Cricket Team in the ICC World Test Championship Final 2021. The campaign also offers participating consumers a chance to win exciting prizes,” says Ashwani Gandhi, General Manager – Consumer Products Division, The Himalaya Drug Company.
“Cricket has always been a sport that pulls all Indians together. And, I am excited to be a part of Himalaya MEN’s new campaign called “Cheer in Whites,” which brings together all Indian cricket lovers in white, which nurtures a sense of unity during this big event of ICC World Test Championship Final 2021,” adds Virat Kohli
“We have had an incredible run of Test Cricket matches culminating in the ICC World Test Championships Final 2021. I am glad to be affiliated with Himalaya MEN’s new campaign “Cheer in Whites”- that brings us together through wellness and sport,” says Rishabh Pant
“Himalaya MEN has been a staunch supporter of Indian cricket, and I am ecstatic to be a part of their new initiative “Cheer in Whites”, which will undoubtedly foster togetherness and promote cricket’s original format during the ICC World Test Championship Final 2021,” says Ishan Kishan.
Himalaya MEN’s grooming range comprises a wide array of herbal face washes, face creams, beard oils, hair creams, hair gels, and shaving creams. The entire range is available across retail stores in India as well as on leading e-commerce stores like Amazon, Flipkart, and Nykaa. Consumers can purchase the pack and participate in this contest by visiting www.himalayamen.com or by sending their entries via WhatsApp on the number 96115 96115.
Film Title: Cheer in Whites
Brand: Himalaya Men
Agency: Chapter Five Brand Solutions
Creative Director – Ajay Gahlaut
Agency Team: Prateek Srivastava, Sunita Murthi, Ajay Gahlaut, Jiya Minocha, Isha Bajpai
Production Houses: Kitchen, Cornerstone, Sportz Interactive
Directors: Koushik Sarkar, Disha Rampal, Faizan Ansari