Mumbai: Honasa Consumer the holding company of Mamaearth, The Derma Co., Aqualogica, Dr Sheths and a fast-growing House of Brands for personal care, has announced the strategic acquisition of the assets of CosmoGenesis Labs (CosmoGenesis Cosmetics a sole proprietorship firm). It works in the area of cosmetic formulation and development within the field of premium skincare solutions. With this acquisition, Honasa is focussing on research driven innovation and aims to stay ahead of the curve in terms of crafting for Indian consumers.
Founded by Rohini Manoj in 2011, CosmoGenesis has solidified its position as a frontrunner in the cosmetic formulation and development industry in India. With a steadfast dedication to innovation and quality, CosmoGenesis has supported over 5000 cosmetic and personal care formulations for businesses in India.
At CosmoGenesis, the R&D team boasts extensive expertise in various facets of cosmetics, coupled with rich experience in natural and organic formulations. It has a laboratory and caters to new-age companies and established brands worldwide.
Ghazal Alagh, CIO, co-founder, Honasa Consumer said, “Innovation has been at the core of Honasa Consumer and data-driven consumer research has kept us ahead of the curve in the personal care segment. This strategic alliance with CosmoGenesis will exponentially increase our ability to research new trends with greater efficiencies and help craft best-in-class products. It helps lay foundational setting for transformative growth and innovation in profound ways. This acquisition empowers us to tap into new sub-categories, leverage cutting-edge research and development, and ultimately, deliver exceptional value to our consumers. With CosmoGenesis in Honasa family, we’re confident that our ability will drive and scale meaningful growth and make a lasting impact in the beauty industry while staying true to our values of innovation, quality, and sustainability. Together, we are set to elevate the standards of skincare, providing unparalleled benefits to our consumers, employees, and stakeholders.”
“We have been working with Honasa Consumer for sometime now and have worked on some incredible innovations. As we join forces with Honasa, I am thrilled about the immense potential this partnership holds. Our shared commitment to innovation and excellence, particularly in botanical ingredients and natural beauty care, ensures that we will continue to create groundbreaking products that our consumers can trust” said Rohini Manoj, founder CosmoGenesis.
Teaming up with CosmGenesis, Honasa is striving to offer an even wider range of innovative, safe, and science-backed skincare solutions to new-age and next-gen consumers.
