Mumbai: On the occasion of World Environment Day, Honeywell India was keen to share its brand vision and invite every individual to join the conversation for a sustainable tomorrow. The digital campaign, created by The Mob – India in conjunction with Honeywell India, spoke to each individual out there and asked him to volunteer his environment friendly tip or advice in an effort to spread the message of ‘we can all change our world for the better in our own unique way’.
The campaign ran across social media/digital platforms for four days. It began with highlighting Honeywell’s efforts to bring about a better world through cleaner air and safer drinking water technologies and then followed through with a contest urging people to share their environment friendly advice or experience.
Within just three days the campaign had more than 3.2 million impressions and around 100k engagements with entries pouring in from concerned citizens with simple recommendations such as switching to paper bags instead of plastic, taking the metro to work instead of a car, turning terraces into green patches across crowded cityscapes, gifting air purifying plants to friends so on and so forth. Honeywell also deployed content around Environment by partnering with multiple publishers such as ScoopWhoop, FirstPost and Indian Express. Additionally, the overall campaign resulted in Honeywell’s overall fan base growing by over 1.8%. It was evident from all the participation that each person engaging with our brand was a responsible citizen contributing in his own unique way to making World Environment Day a way of life on a daily basis rather than just a day to be talked about once a year.
The engagement proved that the deteriorating environment and air quality was a concern for everyone out there, and it was a successful effort by Honeywell to bring together all these alert citizens on a common platform to learn from each other.