Mumbai: Hoopr, a music licensing platform, has announced the appointment of Gauri Aayeer as Label Head, marking a strategic step in strengthening its artist-first ecosystem under Songfest. In her new role, Gauri will lead Hoopr’s artist accelerator programme, designed to support and scale independent artists crafting sounds beyond traditional genre boundaries—enabling consistent creation, structured growth, and long-term monetisation through creative, strategic, and ecosystem-led support.
With over seven years of experience spanning music creation, digital growth, and artist marketing, Gauri’s journey includes her time as an artist and her work with Sony Music India, where she shaped platform partnerships and artist narratives to expand the label’s digital footprint. Her appointment builds on Hoopr’s efforts to strengthen structured artist development, following its industry-first artist accelerator collaboration with Universal Music India, and aligns with the company’s vision of building a sustainable, artist-first ecosystem through Songfest, unlocking new audiences and revenue opportunities across sync, micro-sync, and brand integrations.
Speaking on her appointment, Gauri Aayeer said, “Music today isn’t about fitting into boxes—it’s about creating spaces where artists can be themselves. At Songfest, my focus is to fuel an artist’s unique sound and persona by driving strategy through culture and creator-first storytelling to scale their music to the world where it truly belongs.”
Commenting on the appointment, Gaurav Dagaonkar, Co-Founder & CEO, Hoopr, added, “As the independent music ecosystem matures, the need today is not just access, but leadership that understands both creativity and scale. Songfest is built to help artists move from creation to consistency—and Gauri’s journey as an artist, strategist, and operator makes her uniquely placed to lead this next phase. Her appointment strengthens our vision of building an artist-first ecosystem where music can travel freely, find the right audiences, and generate sustainable value.”
