Mumbai: HOOQ won the award for its first Original production ‘Bhak’ in the category ‘Best Small Budget Big Idea Campaign on Digital’ at the prestigious ‘PROMAX Reinvent Digital 2020,’ a platform aimed to support and recognize quality digital entertainment in India. The conference followed by the awards night was held at Taj Santacruz in Mumbai on Thursday, 27th February.
‘Bhak’, which aired on HOOQ in April 2019, was rewarded for the best creative and ground-breaking launch campaign, #WhatTheBhak, which was executed exceptionally and successfully on a limited budget.
Making it big in Bollywood has been the dream of millions of Indians, but only few ever succeed. The brand used this insight to light up conversations across social media platforms through illustrations, created by Fruitbowl Digital Media Pvt. Ltd. – the brand’s social media agency, to showcase the struggle of every Bollywood dreamer. The audience instantly connected with the campaign and shared their own experiences. Despite being on a shoe-string budget, the campaign reached millions, resulting in the successful launch of the show.
Bhak is a colourful dramedy that follows the adventures of two ambitious young filmmakers who, after being pushed around by Bollywood, decide to take matters into their own hands leading to a vicious, yet hilarious roller-coaster ride of frustration, passion, betrayal, and the love of Indian cinema.