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Home Exclusive

HOOQ unveils Ambitious expansion Plans; Launches ‘Skinny Bundle’ of 20+ Pay TV Channels in Premium Layer

by MN4U Bureau
August 29, 2018
in Exclusive, Featured, Mobile/Digital
Reading Time: 3 mins read
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HOOQ Filmmakers Guild 2018 greenlights 10 finalists for pilots across Southeast Asia

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HOOQ,  Asia’s  first  and  largest  video-on-demand  service,  announced  today  the  roll-out  of 20+ Pay TV channels to their premium offering in partnership with some of the biggest content brands in the industry. The ‘skinny bundle’, including leading channels such as Discovery Channel, TLC, Hits, tvN, AFC, DreamWorks, History Channel and over 15 more top rated channels will be introduced in this first phase, with more channels to be announced shortly.  In an unprecedented industry-first move, these channels will be offered as a ‘skinny bundle’ and will be part of HOOQ’s leading, premium on-demand offering.  HOOQ’s rollout will allow these channels to be accessible to millions of additional customers in Southeast Asia starting from October with Indonesia.

The addition of these Pay TV channels to HOOQ’s existing premium VOD catalogue dramatically expands HOOQ’s content offering. HOOQ customers can expect express  Korean entertainment from tvN and latest Korean blockbusters from tvN Movies, factual entertainment for the family from Discovery Channel, Animal Planet and History Channel, fresh  Hollywood  series  released  day-and-date  from  E!,  DIVA  and  Lifetime,  and  all  time Hollywood top favourite series from Hits. Fans of lifestyle content can also look forward to popular food and home decor content on TLC, AFC and HGTV.

Jennifer Batty
Jennifer Batty

For a truly immersive experience, Indonesian customers can also choose to catch these programmes in their local language with subtitles in Bahasa Indonesia, allowing subscribers to enjoy an all-in-one entertainment experience with HOOQ anytime, anywhere.

Jennifer Batty, Chief Content Officer commented, “We understand the ever-changing needs of our customers and constantly work to ensure that we provide our customers with entertainment that they love. The introduction of these new Pay TV channels not only provide our customers with more genre options – Korean, lifestyle and factual entertainment, but more importantly, this marks a shift in how Pay TV content can now reach a wider audience and expand their footprint in viewership”.

ACCELERATES HOOQ’S LEADERSHIP IN INDONESIA AND ACROSS SOUTHEAST ASIA

Peter Bithos
Peter Bithos

HOOQ’s CEO, Peter Bithos, commented, “HOOQ has always been uniquely committed to and focused on the Asia region. And, as we establish leadership in Indonesia, extending our leadership in Southeast Asia’s most critical market has become our #1 priority. This is just another in a sequence of moves designed to extend our leadership in Asia through investment in content, localisation and much more. Stay tuned.”

This bold move by HOOQ comes after a series of announcements and investments in HOOQ’s Indonesia business. Earlier this year, HOOQ signaled its intent to win Indonesia by pioneering the launch of the first of its kind freemium layer, underpinned by live streaming of  ‘Free-to-Air’  TV  onto  every  screen  in  Southeast  Asia’s  largest  market.   As  part  of  that move, HOOQ striked strategic partnerships with Indonesia’s top Free-To-Air broadcasters to offer nine of Indonesia’s most popular channels for free, including JakTV, MNC TV, RCTI and six other channels. So successful is HOOQ’s freemium layer that it has generated over 1.5 million MAUs (monthly active users) within the first sixty days of its launch.

Indonesia is also selected as HOOQ’s launchpad to be the first in the region to experience the  entire  premium  layer  in  oneDday  ‘sachets’  for  as  little  25  cents  (USD).   The  ‘skinny bundle’ announced today will be introduced and offered as part of HOOQ’s unique daily, weekly and subscription offers to all Indonesians customers.

THE MOVE MAKES HOOQ FIRST IN THE REGION TO INTRODUCE INNOVATIVE BUSINESS MODEL

The   OTT   industry   has   seen   many   innovative   plays   in   recent   years,   however   the   re introduction  of  the  already  established  Pay  TV  channels  to  the  millennial  cord-cutting audience is a disruptive move that can potentially reinvigorate the entire content industry.

In Indonesia, the Pay TV penetration is less than 10% and there is no way for customers to access these channels without a Pay TV subscription. HOOQ saw this as an opportunity to introduce these great channels to over 90% of Indonesians by providing them access to Pay TV channels where they can choose to watch Pay TV content at an affordable price!  Moreover, it positions HOOQ as the only complete end-to-end platform for premium video in the region.

The addition of Pay TV channels to HOOQ’s existing premium offering dramatically changes what Indonesians can ow enjoy on HOOQ or any other platform. With access to the leading VOD (video-on-demand) catalogue and, now offering over 20 linear Pay TV channels with,  importantly,  their  respective  video-on-demand  catch-up  offerings,  customers  can watch their favourite Pay TV shows where they want and how they want at the price they can afford.

This move further positions HOOQ as the only end-to-end, complete platform for premium content, offering the the best of Local and Hollywood through HOOQ’s leading SVOD catalogue, the hottest Hollywood blockbusters fresh out of the theatres with its TVOD (transactional-on-demand), and now live streaming and catch up for the best Pay TV brands in the industry.

Tags: 20+ Pay TV Channels in Premium LayerAmbitious expansion PlansHOOQHOOQ’s leading SVOD catalogueLaunches ‘Skinny Bundle’transactional-on-demand

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