Mumbai: Hotstar announces a partnership with Awesomeness, a media company serving the global Gen Z audience. The association will allow hit series from Awesomeness including Freakish,T@gged and Confessto reside on the platform under the Hotstar Premiumlibrary.
The partnership supports Hotstar’s ongoing strategy to bring the best of global content to India. The two companies will work together to create added appeal for younger audiences through Awesomeness’ premium programming.
Freakish, a horror show featuring an ensemble cast, revolves around a group of students trapped inside a high school who must fight for survival when mutant freak stake over after a meltdown at the local chemical plant. Season 1 and 2 of the show are currently available for streaming on Hotstar Premium. T@gged is a modern day thriller that explores the terrifying risks of social media in a world of anonymity. Season 1 and 2 are available for viewers on the platform, with Season 3 due to premiere next year. Based on the novel from #1 New York Times bestselling author Colleen Hoover, Confess is a modern love story about the secrets we keep to protect the ones we love. All episodes of Season 1 are available on the platform.
“We are thrilled to renew our partnership with Hotstar and continue the expansion of our brand in this market,” said Rebecca Glashow, Head of Worldwide Distribution, Awesomeness. “Hotstar’s audience of millions of users provides us with the opportunity to expand our reach and deliver on our promise of bringing the Gen Z audience the best and most creative programming, no matter where they are.”
Through its partnerships with the world’s largest studios, like HBO, Disney and Showtime, Hotstar has been able to bring the most celebrated international shows to India, under the Hotstar Premium banner.