Mumbai: With more than 80 million viewers for the Vivo Indian Premier League 2016 to date, Hotstar, is on course to cross the 100 million mark in this year’s edition. The tournament’s reach on Hotstar has doubled in comparison to last year at the same stage and the total watch time is up 275% from 2014, with 95% of all consumption coming from the top 10 cities.
Ajit Mohan, CEO – Hotstar, says, “We are delighted at the growth we have seen on the IPL viewership on Hotstar over the last two tournaments. Hotstar has become the primary screen for IPL for the urban affluent and the young cricket fans. With more than double the reach of last year, we are well set to exceed the 100 million target we had set for ourselves for this year.”
Ever since its launch, Hotstar has become the preferred destination and a habit amongst the millennial in large cities where users have access to broadband data; in fact, when cricket is on, it has become the primary screen for the urban young.
Hotstar has invested heavily in creating a world-class streaming experience. Users on Hotstar have access to live scores and match data integrated into the experience. The persistent efforts to reinvent consistently and stay fresh to maintain engagement levels among the 18 to 24 year has been the driving force behind the ever-rising popularity of the platform.
Hotstar made the Vivo IPL 2016 an even more enjoyable experience for its viewers, with a complete content package including pre and post show programming with the best anchors and commentators in the country. Two wrap around shows – Cricket Live and One Tip One Hand, along with The Boundary Riders (a Video Blog) have been popular programming additions, along with Hotstar’s presence at the IPL Fan Park.