The event will be leveraged with special programming and promotions across Hungama’s distribution network
Mumbai: Hungama announces a partnership with Ultra Music Festival’s Road to Ultra Tour India to be held in Mumbai on Sept 7 &in Delhi on Sept 8. Headlined by The Chainsmokers, the festival has created a huge buzz within the music circuit and is being eagerly anticipated by music lovers in India and around the globe alike.
Hungama is associated with the festival as the Official Digital Partner and will offer EDM fans access to the Road to Ultra specials and curated playlists comprising of the best tracks by the festival headliners, along with some of their remixed versions, across its network including Hungama Music, Hungama Play, Tata Sky Music+ and more.
Commenting on the association with Road to Ultra, Siddhartha Roy, CEO, Hungama.com said, “We’re extremely excited to partner with the Road to Ultra Tour in India. Hungama is set to become the ultimate destination for The Chainsmokers’ fans with a wide range of audio and video playlists curated specially for the festival. Interestingly, The Chainsmokers are among the top 5 most popular artists on our platform and with this association we are committed to offer users a lot more from their favourite artists.”
Augmenting the experiences around the festival, Hungama has also lined up a Road to Ultra special on Tata Sky Music+ which caters to a discerning music audience. Along with this Hungama is also running contests for the Hungama Music app users that gives them an exclusive chance to win tickets and be a part of the biggest EDM festival of the year!
Karan Singh, Percept Live says, “Hungama has been a preferred partner for digital amplification for our events of such magnitude and we are certain that they will go all out with this partnership. We share a wonderful rapport with the brand and look forward to a long standing association.”