MUMBAI: Hyundai Motor India sets in motion a new campaign for its Dual Cylinder CNG technology called ‘Space Bhi. Mileage Bhi’. Strengthening its commitment to innovation and providing sustainable mobility solutions, HMIL recently launched the EXTER and Grand i10 NIOS Hy-CNG Duo, keeping in mind the evolving travel needs of the customers. The brand campaign has been conceptualised to highlight the convenience of Hy-CNG Duo technology with the benefits of boot space and fuel efficiency.
HMIL, with the Hy-CNG Duo brand campaign, has strived to struck chords with the audience by highlighting the Dual Cylinder CNG technology and its benefits to the audience. The campaign invites audience into a world while showcasing Hy-CNG Duo’s practicality and how its USPs resolve issues and biases that are usually accompanied with CNG vehicles.
Tarun Garg, Whole Time Director, COO Hyundai Motor India said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the EXTER and Grand i10 NIOS rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the EXTER and Grand i10 NIOS highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”
The TVC film has a common central character who incapsulates the spirit and features of EXTER Hy-CNG Duo. With a context of a marriage in an Indian family, the TVC looks to highlight how carrying luggage is made easy with the help of boot space in the EXTER Hy-CNG Duo along with its fuel efficiency.
This multi-channel campaign will be promoted across digital, and social media channels, including YouTube, Facebook, and Instagram. Designed to boost website visits and video views, the campaign will utilise programmatic platforms to reach in-market of auto enthusiasts, family-focussed individuals, and travel affinity audiences.
The EXTER and Grand i10 NIOS Hy-CNG Duo are powered by 1.2 l Bi-Fuel (Petrol with CNG) engine paired with 5 Speed Manual Transmission delivering a mileage of 27.1 km/kg and 26.9 km/kg respectively (ARAI Tested). In order to ensure the maximum safety to the customers, the vehicles come equipped with a company fitted CNG system which is strategically placed under the luggage board, bringing out the practical usage of the boot space and sufficing the travel needs of the customers.
