Korean car maker Hyundai has entered the Guinness Book of Records by creating a message that can be seen from space, crafted in the desert sand by a fleet of 11 Hyundai Genesis sedans.
The idea was for a 13 year-old girl to send the message to her astronaut father.
How the campaign, which broke a record for ‘largest tire track image’, includes a video that explains the making of the feat.
The video was directed by John S. Park through production company The Sweet Shop. The ad agency was Innocean.
Title: A Message To Space
Agency: Innocean Worldwide, Seoul
Director: John S Park
Post Production: Vixen Studios
Editor: John S Park