The India Chapter of the International Advertising Association (IAA) launched its collector’s item on the print titled “The Gutenberg Galaxy” on 19th September, Mumbai, powered by The Free Press Journal.
Abhishek Karnani, Director – Free Press Journal Group mentioned that “The Gutenberg Galaxy” is a celebration of print consists of 24 case studies and 14 thought-provoking articles. Print compels you to read, think and then reflect”.
I Venkat, Director, Eenadu, and Past Chairman of Audit Bureau of Circulations spoke on how the print is growing (with language editions contributing more), triggers of print growth and how print will continue to grow. ABC has introduced the variant copies audit. He mentioned that the average time spent on dailies is three hours per week across urban and rural and will continue to rise due to a rise in education, a rise in nuclear family and competitive pricing.
Caption L-R: Hormusji Cama, President, Audit Bureau of Circulations; Ashish Bhasin, President, Advertising Agencies Association of India; Ramesh Narayan, President, IAA India Chapter; Srinivasan Swamy, President-Elect, IAA Global and Chairman RK Swamy BBDO; Abhishek Karnani, Director, Free Press Journal Group officially launched the “The Gutenberg Galaxy – A Book on Case Studies in Print Advertising”.
An interesting panel discussion on Print is Relevant was moderated by R N Bhaskar, Consulting Editor, Free Press Journal. The panelists were Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network; Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu and Ajay Kakkar, CMO, Aditya Birla Capital.
Ashish Bhasin emphasizes, “Print is here to grow. This 20,000 crore industry cannot be ignored. Gimmicks should not take over innovations. Fundamental innovation is important. We believe the written word. All medium will do well”.
Santosh Padhi, CCO – Taproot Dentsu highlighted “Creative industry must give the medium the push it deserves. It is the job of the brand to ensure the ad is read. It is a challenge. We need to bring in storytelling in this medium. If we decide we can bring back the glory of this medium”.
Ajay Kakkar, CMO – Aditya Birla Capital made a point “Print touches all the five senses. The touch of print, the feel of print, the smell of print is intoxicating. It allows sharp targeting, immediacy, shelf life, strategy, and more. Long live the print”.
Caption L-R: R N Bhaskar, Consulting Editor, Free Press Journal; Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, Santosh Padhi, Chief Creative Officer – Taproot Dentsu and
Ajay Kakar, CMO, Aditya Birla Capital
The evening was enlightening, enriching and more appreciative to print.