Mumbai: After the success of the inaugural CMO Honor Roll in 2019, iProspect India, a digital agency from the house of Dentsu International, along with the Internet & Mobile Association of India (IAMAI) have collaborated to launch the second edition of the initiative. CMO Honor Roll is a premium forum to honor India’s top 30 marketing professionals with the finest and brightest minds in branding and marketing by bringing elite marketers, brand custodians, advertising, and creative honchos under one roof.
The objective of the CMO Honor Roll is to recognize and acknowledge the immense contribution, inspiring leadership, and trailblazing achievements of a marketing leader through their marketing campaigns.
Commenting on the launch of the second edition, Rubeena Singh, CEO, iProspect India said, “The year has been a challenging one. The role of CMOs in 2020 went way ahead of just creating a brand purpose and communication. They had to quickly adapt to the new normal, understand the changed customer behavior, and create customer connections while staying relevant to the ever-changing customer needs. With CMO Honor Roll we want to acknowledge the marketers who have evolved and taken these difficult times into their strides.”
IAMAI is excited to be a part of the 2nd edition of the CMO Honor Roll. This year has seen advertisers and marketers navigating the shores of a global pandemic. As the world will never be the same again, marketers have found innovative ways to gauge the attention of the consumers. In India, there has been a change in buying habits, as consumers and customers started adopting more technology during this pandemic. Therefore, CMO Honor Roll is important to acknowledge Marketing officers who have taken difficult decisions, in times where things are still uncertain.
The Jury will meet on 3rd, December- 2020 to decide on the winners. We will be announcing the winners and the CMO Honor Book on 16th December-2020.
Last year’s winners included Vaibhav Kumar (Max Life Insurance), Abhishek Joshi (MX Player), Deepali Nair (IBM), Minoo Phakey (Dabur India) among many others.