ibis announces a new program, ibis Music in partnership with global music giant Sony Music to bring live music experiences to its customers. The global partnership involves hosting multiple live gigs across 17 countries, promoting ibis’ passion for music. This is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community.
In India, with ibis’ cultural movement for both guests and employees – ibism, this program is an additional step in bringing another personalised experience for guests.
Featuring a host of artists across genres in seven ibis hotels across India, ibis Music aims to connect with travellers and local residents using music as the core strategy. The program will provide a platform to new and upcoming artists to showcase their talent and extend a quirky space to music lovers or travellers who enjoy sitting in a relaxed, uplifting atmosphere with some great tunes.
Speaking on the association Jean-Michel Cassé, Chief Operating Officer (COO) – India & South Asia, Accor, said “ibis is one of the first economy brands in India and worldwide to provide a stage at its hotels to showcase the talent of artists – professional, amateur or those who have a passion for music, with the intent to become a hub for music. The partnership with Sony Music India is the step in the right direction to encourage this and is the perfect harmony of two of the coolest brands coming together in their own respective fields.”
Adds on Kiran D’cruz, Director-Brand Partnerships & Music Licensing, Sony Music India, “We are excited to be partnering with the ibis brand under the Accor group of hotels. As the leading global music label in India, Sony Music has been at the forefront of delivering innovative music solutions on digital and live platforms for brands to drive higher awareness and consumer engagement. Our partnership with ibis hotels is another step forward in our constant endeavour to leverage music as a powerful marketing platform. We believe together we can create brand “ibis Music” as the leading platform of international stature for established and budding musicians to perform at, as well as a destination for a discerning audience that appreciates music”
ibis Music is a program that brings audiences, established musicians and upcoming artists together in select ibis hotels in India.