IndiaDotcom Digital Private Limited (IDPL) has rolled out over seven premium digital channels on Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service.
With this move, the widespread viewers of Zee News, WION, Zee Business, Zee24 Kalak, Zee 24 TAAS, ZEE 24 GHANTA will be able to watch their prime-time news shows on Samsung TV Plus in India.
The shift to streaming coupled with the appeal of free streaming TV has seen viewership in FAST services grow across the globe. Connected TVs (CTVs) are the ultimate device for that big-screen co-viewing experience, and locally Kantar estimates that Smart TV adoption in India will grow to 36M devices by the end of this year. Connected TV ad spending is also projected to jump 14.4% this year, according to the Interactive Advertising Bureau (IAB). That’s more than double IAB’s projected 5.9% growth in overall ad spending. With a huge headroom for growth, the CTV space is expected to attract more attention from advertisers to earn consumers’ and other stakeholders’ trust.
IDPL will bring together premium news content both live and on-demand from several digital channels including; Zee News, WION, Zee Business, Zee24 Kalak, Zee 24 TAAS, ZEE24 KALAK. This original programming will extend and grow IDPL audiences to Samsung TV Plus India viewers.
Emphasizing on the market demand, Devadas Krishnan, CEO, IDPL, said, “Providing a customized program content package as per the market demand has always been the top priority of our company. In order to ensure viewers don’t miss their most-liked news shows across 7+ digital channels, our team took up the initiative of making it available to Connected TV who are tech-savvy and consume content as per their convenience.”
“This will further boost advertisers and brand’s engagement in terms of branding, open doors to video ads delivered via a streaming service during different timeslots of news shows running across the digital channels,” he added.
“We are thrilled to partner with IDPL and welcome the Zee channels to our platform,” said Kunal Mehta, Head Business Development, Samsung TV Plus India. “Samsung TV Plus is committed to providing its viewers with a wide range of content, and this partnership with IDPL is a testament to that commitment. We look forward to a successful partnership with them,” he added.