IKEA India has launched its latest TVC campaign demonstrating multifunctional home furnishing solutions for consumers. The TVCs focus on how IKEA products seamlessely fits into the Indian households. It highlights the unique quality of the products and the surprise element it brings along through multifunctionality.
The first commercial features two kids studying around NORDEN table and how the table is folded to make space for their friends to play along.
The second commercial highlights GLADOM tray table’s unique feature as a tray and a tabletop.
A mother easily solves her kid’s issue of not fitting into the bed by making the MINNEN extendable bed grow bigger for her growing kid’s needs.
Anna Ohlin, Country Marketing Manager, IKEA India, said, “We are aware of the evolving needs of our customers. With our new campaign, we are providing customers with endless possibilities while creating a functional living space for their homes. Our goal at IKEA is to ensure that living in a smaller space doesn’t compromise your comfort. Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes’ potential with IKEA’s home furnishing solutions.”
The TVCs capture the essence of IKEA’s mission to create a better everyday life for the many people by providing well-designed, good quality, affordable, and sustainable home furnishing products.
