• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, May 29, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

IKEA’s new campaign highlights solutions to organize homes better in financially stressed time  

by Editorial
March 23, 2022
in Brand Stories, Featured
2 min read
IKEA’s new campaign highlights solutions to organize homes better in financially stressed time  
Share Share ShareShare

Mumbai: IKEA, the leading Swedish home furnishing brand, launched a new integrated campaign in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when many people have tight budgets.

In current time, work from home, and school from home, can create a busy environment due to upcoming exams, taxes, and the financial year-end. IKEA’s new campaign suggests affordable solutions – emphasizing homes can be organized better even in the busy months without compromising on quality. IKEA provides great value for money and flexible solutions to cater to the need for more space to perform daily tasks at home. Its latest two commercials give a glimpse of how to organize our homes in a better way to provide convenience and personal space with the help of beautiful father-daughter short stories.

The first commercial highlights the need for an organized space to study or work at home in this busy period. Given that structured workspaces and study spaces allow you to perform your tasks efficiently, the TVC focuses on simple solutions to organize and make your work from home/school easy and comfortable.

The second commercial highlights the importance of small storage options that are movable and help create flexible spaces at home. Movable trolleys help organize and move things effortlessly from one part of the home to another – be it work desk accessories, food from the kitchen or gardening equipment, and these trolleys can fit in the tightest corners of the home.

Kavitha Rao, Country Commercial Manager, IKEA
Kavitha Rao

Commenting on the campaign, Kavitha Rao, Country Commercial Manager, IKEA India, says, “We are always passionate about life at home and our home furnishing solutions focus on creating a better everyday throughout the year. This is the time of the year with a flurry of important activities – be it completing our tax calculations on time for the financial year or supporting our children during their exams. It is also the time when money is tight but there are even greater demands at home. It is in this context thatour everyday low price and multi-functional products are a great way to meet the many requirements at your home.”

The campaign will run on TV in both Hyderabad and Mumbai markets on regional channels. It is a 360-degree campaign which will be live on TV, OOH (outdoor), online and digital (YT, FB, IG).

Tags: IKEAIKEA IndiaKavitha Rao

Related Posts

All India Institute of Ayurveda launches ‘Yoga Se Ayu’ campaign
Brand Stories

All India Institute of Ayurveda launches ‘Yoga Se Ayu’ campaign

by Editorial
May 28, 2022
0

Mumbai: All India Institute of Ayurveda (AIIA), an autonomous body under the Ministry of Ayush (MoA), Government of India, has...

Read more
United Spirits to sell 32 popular brands to Inbrew Beverages for Rs 820 cr
Featured

United Spirits to sell 32 popular brands to Inbrew Beverages for Rs 820 cr

by Editorial
May 28, 2022
0

United Spirits Ltd (USL), India’s largest liquor company has approved the sale and franchising of 32 popular brands to Inbrew Beverages...

Read more
There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

There is a major shift in ‘Top of the Mind’ recall: Pradeep Gupta, Axis My India

May 27, 2022
9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

9 Indians feature in Forbes 30 Under 30 APAC – Media, Marketing and Advertising Category

May 27, 2022
Representation of women is not just for the women of India; it is truly for the whole nation: Swati Bhattacharya on Political Shakti – TOI Campaign

Representation of women is not just for the women of India; it is truly for the whole nation: Swati Bhattacharya on Political Shakti – TOI Campaign

May 26, 2022
‘Start with an idea or go home’: Piyush Pandey

‘Start with an idea or go home’: Piyush Pandey

May 25, 2022
Layoffs and startups: Par for the course?

Layoffs and startups: Par for the course?

May 24, 2022
We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

May 24, 2022

Subscribe to Newsletters

Trending

India TV to don a new look coinciding with Rajat Sharma’s Birthday
Exclusive

India TV’s Rajat Sharma is most followed Indian journalist on Twitter: Muck Rack 2022 state of Journalism on Twitter report

by Editorial
May 27, 2022
0

Four Indian journalists, Rajat Sharma, Rajdeep Sardesai, Barkha Dutt, and Sudhir Chaudhary, are among the most followed verified journalists on...

StockGro’s new video campaign advocates simple & secure trading

StockGro’s new video campaign advocates simple & secure trading

May 28, 2022
Stranger Things Season 4

Netflix goes all out for Stranger Things Season 4

May 28, 2022
Reckitt’s partnership with Moj for Dettol’s #ShowerCooler campaign racks up over 10 bn views

Reckitt’s partnership with Moj for Dettol’s #ShowerCooler campaign racks up over 10 bn views

May 27, 2022
40 pc urban Indians worried about Unemployment, finds Ipsos Survey

40 pc urban Indians worried about Unemployment, finds Ipsos Survey

May 28, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.