New Delhi: Image Stereo, an NCR-based integrated marketing communications agency, has been appointed as the communications partner for LEGXI, India’s first certified sports collectibles brand.
As part of the mandate, Image Stereo will spearhead strategic communications for LEGXI, focusing on enhancing brand visibility, strengthening market positioning, and driving awareness around the rapidly evolving sports collectibles ecosystem in India.
The agency will be responsible for developing and amplifying LEGXI’s brand narrative across key stakeholder groups while fostering conversations around authenticated sports memorabilia, fan engagement, and the growing culture of sports collecting. The mandate also includes communication support for LEGXI’s global partnerships, exclusive collectibles portfolio, athlete associations, and upcoming brand initiatives.
Through an integrated communications strategy, Image Stereo aims to further establish LEGXI as a trusted destination for sports collectibles and memorabilia while expanding its reach among sports enthusiasts, collectors, and fans across the country.
Founded in December 2025 by Rubal Gill, Bhavish Survya, and Yuvraj Pokhrel, LEGXI was launched with the vision of creating India’s first credible and premium sports collectibles ecosystem. The company recently announced its first global partnership with the Argentine Football Association, bringing officially licensed, hand-signed limited-edition collectibles from football stars including Lionel Messi, Emiliano Martínez, Julián Alvarez, Enzo Fernández, Lautaro Martínez, and Rodrigo De Paul to Indian fans.
The brand has also received backing from Indian cricketer Arshdeep Singh, reinforcing its vision of offering athlete-led, authentic collectibles to sports fans across disciplines.
Speaking on the partnership, Shruti Mishra, Founder & CEO, Image Stereo, said, “We are thrilled to partner with LEGXI, India’s first certified sports collectibles brand, which is playing a pioneering role in shaping and formalizing this emerging category in the country. As the global sports collectibles market continues to witness significant growth, driven by increasing fan engagement and demand for authenticated memorabilia, LEGXI is building a credible and trusted ecosystem for sports enthusiasts and collectors in India. We are excited to support the brand at this important stage of its growth journey. Through strategic storytelling and impactful communications, we look forward to strengthening LEGXI’s visibility, showcasing its unique offerings and global partnerships, and helping drive greater awareness and appreciation for sports collectibles among Indian consumers.”
Commenting on the association, Arshdeep Singh said, “LEGXI is creating a new dimension of sports fandom in India by giving fans access to authentic collectibles and memorabilia that help them feel closer to the game they love. Having been associated with the brand’s journey, I have witnessed its commitment to building a credible and trusted platform for collectors and sports enthusiasts. With Image Stereo coming on board, LEGXI is well positioned to amplify its story, engage a wider community of fans, and further strengthen the growing sports collectibles culture in India. I am excited to see the next phase of the brand’s journey unfold.”
Sharing his views on the appointment, Rubal Gill, CEO, LEGXI, said, “At LEGXI, we are building something that has never existed in India before a credible, authentic home for sports collectibles. As we scale our global partnerships and grow our collector community, we needed a communications partner who truly understands the passion and culture that drives sports fandom, as we do. Image Stereo brings both the storytelling depth and the media strategy that we need to take LEGXI to every sports fan in India. We are excited about what we will build together”
