Mumbai: As India’s leisure and experience economy continues to gain momentum, Imagicaaworld Entertainment Limited (IEL), an entertainment and theme park operators, has expanded its partnership with SGA PR, appointing the firm as its public relations and communications partner.
The move extends SGA PR’s existing investor relations mandate into a broader, full-spectrum communications role, reflecting a strategic focus on strengthening brand engagement, cultural relevance, and long-term storytelling.
Through this expanded mandate, SGA PR will support communications initiatives designed to elevate Imagicaaworld’s positioning across India’s rapidly evolving travel, leisure, and lifestyle sectors. The partnership aims to create a sustained and strategically anchored narrative around the company’s growth ambitions and consumer experience offerings.
The mandate will span Imagicaaworld Entertainment’s portfolio within the Malpani Group, including Imagicaa, Aqua Imagicaa, Wet’n Joy, and Sai Teerth Theme Park.
With increasing consumer interest in experience-led destinations and family entertainment, the company is placing greater emphasis on building stronger emotional connections with audiences while reinforcing its market presence.
Commenting on the partnership, Dhimant Bakshi, CEO, said, “SGA PR’s strength in building industry-first narratives, backed by deep insights through its in-house research capability, will help us bring Imagicaa brand closer to the hearts of our customers and the wider world of travel, leisure and family entertainment. It is a partnership built for the long game.”
The appointment also signals a broader communications evolution for Imagicaaworld as it moves beyond campaign-led visibility towards a more continuous and narrative-driven engagement strategy.
Commenting on the mandate, Rahul Jain, CEO, SGA PR, added, “As India’s leisure and entertainment landscape evolves, iconic brands like Imagicaa are actively shaping how consumers engage with experiences, travel, and family entertainment. Our mandate is to build a narrative that goes well beyond visibility. One that creates genuine, enduring brand salience in the lives of Indian consumers.”
For Imagicaaworld Entertainment, the partnership marks a shift toward creating sustained brand affinity and stronger consumer recall across markets. For SGA PR, the expanded role reflects its continued focus on supporting brands that are helping define emerging categories and shaping consumer conversations through strategic communications.
As India’s experience economy continues to mature, the collaboration is expected to help strengthen Imagicaaworld’s positioning as a destination-led entertainment brand while building deeper engagement across audiences and markets.
