Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Impassioned: The Sprint Master – S Balasubramanian

The team of this 47-year-old digital head at a Tamil news brand came second in the 4x100m relay at the Kolkata National Masters. He tells us how it all started with a sugar test.

by Riya Sethi
February 25, 2023
in Featured, Exclusive, Impassioned
Reading Time: 3 mins read
A A
Impassioned: The Sprint Master – S Balasubramanian
Share Share ShareShare

There are times in all of our lives where we feel a bit lost and are trying to find a purpose. And sometimes, during such introspection journeys, we discover the path we have always been looking for. 

Something similar happened with Balasubramanian S (Bala), National Head – Digital at Tamil news brand Dinamalar.

Bala had this feeling that he had lost the thrill in his life and was trying to add more meaning to it. Having always been a fitness enthusiast, he had been thinking of taking up sports for a really long time. But it needed a trigger. 

“In 2012, I took a full-body check up and got to know that my glucose levels were at the border and I was moving towards the pre-diabetic phase. I wanted to keep myself away from any health issues and that’s what inspired me to restart my fitness journey. It was then that I started going to the gym and started playing different sports,” says Bala, in conversation with MediaNews4u.com.

Trying his hands at various sports, Bala started participating in marathons and cycling. During the initial days, he used to run half marathons, 10K’s and cycle for almost 50 to 60 kms during weekends. But, things took a turn for him in the year 2019 when he was diagnosed with cervical spondylosis.

“I got cervical spondylosis from C2 to C6. Even doing day to day routine things got difficult. The pain in my neck, shoulder and back used to resurface again and again. It was a period of struggle for nine months. It took a while for me to identify the right treatment. The major issue I had during that time was that I was not sleeping properly. Once I rectified my sleeping pattern and started following a proper sleep cycle, I got better control of my cervical pain,” explains Bala. 

With sports Physio Nandha Kumar’s able treatment, Bala got adrenaline rushes to run fast. Nandha motivated him to take up sprinting that’s when he realised his school days dream of running fast to complete with school time Athletes. An unfulfilled dream took a proper journey from December 2019.

The 47-year-old, who was born in Tirunelveli district of Tamil Nadu and brought up in Coimbatore, landed in Chennai in 1997 to pursue his career. He has been in digital media since early 1998 and is proud to be one of the pioneers in the space from  the city. 

Today, he can also take pride in participating in the Chennai District Master’s Athletic Meet where he bagged third position in Javelin Throw – despite an injury. That was in January 2023. This month, his team won second place in the 4 x 100M relay in the Kolkata National Masters. (Masters events are for those over 40).

Holding a full time job at Dinamalar, Bala strives to maintain a good balance between his work, family and sports. Admittedly, it was his desire to ‘find himself’ that has made him come this far.

Bala expressed his gratitude to his wife, Dr. Srividya Govindarajan, an Assistant Professor at a women’s college in Chennai, who has always supported him in living his desired life, and to his daughter, Shri Shakthi B, to whom he dedicated this national masters silver medal.

There are several challenges one faces as an athlete, especially in older categories. In November, a calf injury prevented Bala from doing his regular ground running and he was deprived of his speed training drills. But that’s par for the course.

He looks up to coach Venkataraman of RVS Academy and credits him for his progress as an athlete. The former sprinter had won golds at the national level in school, was a Madras University record holder, had to his name All India University-level gold, and was a podium finisher in national competitions, recounts Bala. But Venkataraman’s dream of winning medals for India couldn’t go the distance. Yet he keeps running. For a decade, the coach has been the Chennai district winner in the Masters races and State Masters record holder with a time of 11.20 seconds. Now with a dream of getting an Olympic medal for India, he is training his students and Masters athletes. Bala is among the many who are waiting for him to return from his break for health reasons.

If Venkataraman is an inspiration for Bala, the latter is an inspiration for many in the advertising and media world. For what started as a journey to make oneself healthy has now turned into an inspiring tale for others. 

Asked about future fitness goals, Bala says the focus will be on gaining more strength and more flexibility to compete in individual sprint events. The intent is to participate in more and more tournaments.  

The sprinter shows no sign of slowing down.

Tags: DinamalarImpassionedS. Balasubramanian

RECENT POSTS

JungleBerry will adopt a data-informed approach to marketing in 2026—but not a data-dominated one: Nitin Dhawan
Exclusive

JungleBerry will adopt a data-informed approach to marketing in 2026—but not a data-dominated one: Nitin Dhawan

February 5, 2026
0

JungleBerry is a D2C beauty and wellness brand rooted in the philosophy of blending authentic Ayurvedic principles with modern scientific...

Read moreDetails
For 2026, ADbhoot is focussed on depth over scale and impact over volume: Vaibhav Pandit
Exclusive

For 2026, ADbhoot is focussed on depth over scale and impact over volume: Vaibhav Pandit

February 4, 2026
0

In a cluttered category where most diaper brands speak through parents, ADbhoot earlier this year looked to flip the lens...

Read moreDetails
AI adoption will be driven by companies embedding intelligence at the core of business value: Priyanka Aeron, Thrive Global AI
Exclusive

AI adoption will be driven by companies embedding intelligence at the core of business value: Priyanka Aeron, Thrive Global AI

February 3, 2026
0

Earlier this year Thrive Global AI announced the launch of its AI-based enterprise expansion platform, Vector AI, aimed at assisting...

Read moreDetails
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth
Exclusive

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
0

The Union Budget 2026–27, presented by Nirmala Sitharaman, has drawn a broadly positive response from India Inc., with senior leaders...

Read moreDetails
Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine
Exclusive

Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine

February 2, 2026
0

Mumbai: Union Budget 2026–27 marks a structural shift in how India views creativity—not as an ancillary cultural pursuit, but as...

Read moreDetails
Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV
Exclusive

Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV

February 2, 2026
0

The Union Budget 2026–27 marks a decisive inflection point for India’s AdTech and Connected TV (CTV) ecosystem, shifting the policy...

Read moreDetails

LATEST NEWS

VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

ANALYSIS

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Analysis

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
0

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

PEOPLE

VALUE 360 names Atul Sharma as Chief Executive Officer
People

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
0

New Delhi: Indian public relations firm Value 360 Communications Limited has announced the appointment of Atul Sharma as its Chief...

MARKETING

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Subscribe to Newsletters

ADVERTISING

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Advertising

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year

February 5, 2026
0

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It
Authors Corner

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It

February 5, 2026
0

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.